Can officials say what they need to say about a health emergency in 280 characters?
Public health officials had an unprecedented tool for near-instant, widespread communication during the COVID-19 pandemic and mpox epidemic: social media.
Now, one of the first studies of its kind, led by a health policy expert with the Texas A&M University School of Public Health, has found that X (Twitter at the time of the events) brought advantages — as well as disadvantages — in getting the word out.
“For the year that the COVID-19 pandemic and mpox outbreak overlapped, we wanted to understand how health authorities in Chicago used X: the nature of the posts, what information was shared, how it was presented to the public and how all of that ...