Sustainable business innovation adds firms' market value
Sustainable business innovation is good business; researchers from Aalto University, Finland have proved. The researchers tested how sustainability business innovations and the market value of companies in the construction sector are connected. The study is a first of its kind. An event study model was used to analyse large construction sector companies in several European countries as well as Australia.
The most important finding of the study is that a positive and statistically significant association exists between sustainability innovation announcements and the market ...





