Study reveals human drive for fair play
People will reject an offer of water, even when they are severely thirsty, if they perceive the offer to be unfair, according to a new study funded by the Wellcome Trust. The findings have important implications for understanding how humans make decisions that must balance fairness and self-interest.
It's been known for some time that when humans bargain for money they have a tendency to reject unfair offers, preferring to let both parties walk away with nothing rather than accept a low offer in the knowledge that their counterpart is taking home more cash.
In contrast, ...





