Ventana Research Launches Product Information Management Benchmark Research
Ventana Research is set to begin new benchmark research on the current state and maturity of product information management.
As products are added to retail and distributor networks and to catalogs and also web and mobile commerce sites, additional product information must be created, referenced and managed efficiently, which is where product information management comes into play. Competitive pressures require that the product information presented to customers be both up-to-date and accurate, so organizations must maintain a common set of information to ensure the ...








