Allstate Increases Presence in College Sports with Deal to Become Official Corporate Partner of the NCAA
Allstate Insurance Company today announced it has become an official Corporate Partner of the NCAA. Through a deal with CBS Sports and Turner Sports, the partnership will expand Allstate's extensive presence in collegiate athletics, providing opportunities for the company to activate around the NCAA's 89 men's and women's championship events and support important educational and community initiatives.
The timing of the announcement will allow the company to leverage its partnership surrounding this year's NCAA Division I Men's Basketball Championship, which tips off ...








