Medic&Yugo's "Branded Alive" offers a glimpse of the future
Every Monday, Medic&Yugo will post at brandedalive.com another scenario from their first book of brand evolution case studies, a work in progress due for print release early next year. These scenarios will show the world's leading brand owners and agencies the opportunities they are missing to monetise, leverage and communicate their brands.
Organisations as diverse as Wikileaks, Adidas, Huffington Post, the European Commission and Coca Cola are all set to be "branded alive" in the coming weeks. In most cases, brand owners and their agencies are able to ...