Despite an upside-down marketing environment, some basic marketing principles haven't changed. The name of the game in marketing is still achieving awareness--and studies show the key to market share and profitability still lies in increasing awareness of your company, products and services. However, what has changed is how companies achieve gains in awareness. Historically, the methodologies for increasing awareness were primarily rooted in print advertising and traditional public relations activities. How the world has changed! The Internet has expanded the availability ...

This is because information regarding body armor is so fragmented due to the nature of the industry. While Kevlar material has always been one of the biggest players in the body armour industry and was the first, it is not the only fabric that is providing our police and security forces with the protective gear that they need in their line of work. Also many new companies are coming out on the market all the time to provide new techniques and products designed to make their lives safer. If you are looking for information regarding body armor or a possible supplier ...

Incineration is a waste treatment technology that involves the combustion of organic materials or substances. (1) Also known as "thermal treatment", incineration of waste materials converts the waste into incinerator bottom ash, flue gases, particulates and heat. In the past, many municipal waste combustors did not have special controls to reduce mercury emissions. The incineration of mercury-containing lamps, therefore, released up to 90% of the mercury to the air. (2) By the end of 2000, most incinerators were equipped with more stringent EPA-mandated mercury controls, ...

Replace the cams or air cylinders in a volumetric filling machine with an Exlar actuator for precise volume control and an accurate fill rate. The Exlar GSX Series actuator operates the piston pump, allowing users to achieve better than 0.1% fill accuracy. The flexibility offered by the servo based Exlar actuator offers users the ability to manipulate flow rates or volume instantaneously, without setting any switches or changing out any cams. Container size, volume, or liquid changes are simple to obtain by entering a new setting in the operator interface panel, or having ...

Although comparison shopping, maintaining a good credit score and driving vehicle models with good safety marks are all practices that will help a person get a reasonable rate on auto insurance, keeping a driving record free of accidents is still of the utmost importance in making sure those rates stay in place. Recently released government data show that Americans' accident trends have been improving, with the numbers indicating a 5 percent decrease in the accident rate between 2008 and 2009. According to research produced by the National Highway Traffic Safety Administration, ...

Genadyne Biotechnologies, a US based developer and manufacturer of negative pressure wound therapy systems, non-powered and powered pressure relieving therapeutic surfaces, and The MED Group, a Group Purchasing, Business Solutions and Referral Management Network, has agreed on a Group Purchasing Agreement whereby Genadyne would be able to offer their Negative Pressure Wound Therapy systems to the MED members - Home Care Providers (more than 365 market leaders covering 1,000+ locations). "On behalf of Genadyne, I am very excited about our new partnership with The MED ...

Since 2008, Habitatter.com has been offering the highest quality in home decorating accessories. In a continuing effort to improve their selection, Habitatter.com is excited to announce today the addition of Vicki Lane Design doorbells, switch plates, drawer pulls & knobs and ceiling fan pulls. Vicki sculpts each new design in clay, making it a work of art that is unsurpassed in beauty and intricacy. No detail is left unfinished. It is then reproduced in resin and hand-painted. Greg Simerlink, owner of Habitatter.com, said, "Vicki Lane opens up a whole new area for ...

Spacify.com announces that the Modern Classic furniture designed by Alphaville is being launched with a collection of modern furniture designs that will enthrall and impress you. This collection of modern furniture is a collection worth watching. It represents comfort and an impressive forethought has gone into the creation and the assembly of each of these modern furniture items. All these designs have sought the classic style for inspiration and exhibit a modern look that gives them the level of comfort that they carry with them. Consider the Exposition Ottoman, for ...

A leader in the press release distribution industry, 24-7PressRelease.com, has a number of helpful tips and tricks to improving your press release for businesses' upcoming fall marketing campaigns. The quality of writing in a press release is, more often than not, what determines its success. It is important to make your release stand out. "On a daily basis I see releases that would never be accepted for publication," says Anna Wootton, Senior Editor at 24-7PressRelease.com. "When composing their press releases, the main aspects that businesses should focus on are; ...

ESPN, Inc. recently chose Bat Blue Corporation as the official WiFi provider for X Games 16 that was held July 30 - August 1 in Los Angeles. Bat Blue delivered a wireless network for the X Games to support the event staff, journalists and spectators. Bat Blue was responsible for providing WiFi access for up to 70,000 X Games fans and staff per day at two venues: the LA Memorial Coliseum and the LA LIVE facility which includes the STAPLES Center, Nokia Theatre and the X Fest area consisting of several downtown streets. "Bat Blue and their WiFi technologies were chosen ...

SmithvilleTV embraces proactive customer care Fiber to the Home (FTTH) Conference, Las Vegas, NV, September 14, 2010: Smithville Digital is pleased to announce the adoption of Mariner's xVu solution for management of the customer experience for SmithvilleTV (STV). Smithville Communications Co. Inc., is a family owned, cutting edge technology company serving southern Indiana. Smithville Digital, launched in 2003, provides network technology and services to businesses. Earlier this year Smithville was looking for means to quickly isolate service issues with their SmithvilleTV ...

Saginaw, Texas insurance agent Linda Allen has awarded a $300 college scholarship to Jeromy Corey. He is planning to attend Lubbock Christian University this fall and major in Criminal Justice. "It's an honor to be chosen to receive this scholarship," said Corey, who works full time and was an honor roll student during his senior year at Boswell High School in Eagle Lake, TX. He also plays varsity basketball. To win the scholarship, Corey wrote an essay, did an interview with Allen and met the requirement of living in a household headed by a single parent. "I know how ...

As Utah districts go back to school, administrators statewide are looking for creative ways to efficiently and cost-effectively train staff, manage compliance, and reduce losses. The Utah School Boards Association (USBA) is actively taking steps to support these goals by endorsing SafeSchools, the leading safety and compliance system for K-12 schools. A major area of expense for Utah districts is workers' compensation claims that often result from seemingly innocent staff behavior - a teacher stands on a desk to remove a poster from the wall and falls, injuring her arm. ...

There has been talk around the world about the e cigarette and the difference it has been making in the lives of millions of smokers and non smokers alike. Touted as the smarter alternative to traditional tobacco cigarettes, e cigarettes have found a place in the hearts of millions of smokers who are thankful that they no longer have to inhale right at 4,000 chemicals that come with the combustion of tobacco cigarettes. Post online at various chat rooms, message boards with e cigarette reviews and forums across the web are showing a growing support from smokers, non ...

Just in time for back to school, Napp Technologies LLC, the global distributor of Soft & Shield Hand Sanitizer and Moisturizer is offering its 2.2 oz bottle for free, just pay shipping and handling. Soft & Shield Hand Sanitizer and Moisturizer protects for 4 hours with just one application (about the size of a dime). It will only need to be applied twice during the course of an 8-hour day for full protection. In addition to being alcohol free, Soft & Shield is a great moisturizer which is also hypoallergenic and has a clean, refreshing scent. Sheldon Wexler, Napp's ...

One of the biggest concerns facing Americans and people worldwide today is the absence of clean, sanitary drinking water. Over the past few years people have begun to wake up to the fact that their tap water isn't as clean as they originally thought; the discovery has been made that a large portion of drinking water in the United States is laced with pharmaceuticals and chemicals. It is a two part problem, however, because the vast amount of pharmaceuticals and chemicals in our water supply originate from our own homes. We use shampoos, deodorants, we take prescription ...

Embvue Inc., (www.embvue.com) - a leading provider of certifiable embedded systems, network and testing products, and professional services for mission-critical, safety-critical and security-sensitive systems, announced today the much-anticipated launch of its latest product - Generator. Generator is a tool suite that Embvue's experts have been developing and deploying over the past four years. Generator has enabled Embvue and its customers to be more competitive in delivering complex embedded systems that were certifiable up through Level A for the aerospace and defense ...

Clark's Corner is announcing Clark's Corner Cycling Challenge, taking place Saturday September 18th. The event will feature USA cycling champion Chris Horner as well as a chance to win a brand new Cannondale SuperSix 3 road bike (Retail Value: $2,999.99). Clark's Corner encourages Sacramento cycling enthusiasts to "[not] miss your chance to meet and ride with one of the world's premiere cyclists." Clark's Corner invites Sacramento cycling enthusiasts to register for their September 18th Cycling Challenge. The Cycling Challenge is a non-competitive Sacramento bicycling ...

On September 9th, 2010 Murphy's Magic Supplies, Inc. (the world's largest wholesaler of magic tricks) soft-launched a revolutionary new online magic community, MurphysMagicCommunity.com. This new community will take magic from only being available through dark, backroom secret societies, or dazzling TV and movie productions, and put magic products in the hands of the masses. MurphysMagicCommunity.com allows magic dealers, magic creators and magic performers to mentor a new generation of magic enthusiasts. How will a new generation of magic hobbyists be created? Through ...

ST. PAUL, Minn. – A new study shows that white men and boys are living longer with muscular dystrophy due to technological advances in recent years, but that the lives of African-American men and boys with muscular dystrophy have not been extended at the same rate. The research will be published in the September 14, 2010, issue of Neurology®, the medical journal of the American Academy of Neurology. Muscular dystrophy is a group of inherited muscle diseases that often lead to early death due to respiratory or heart failure. "More research is needed to determine the ...

A study describing a newly developed pharmacological inhibitor is providing detailed insight into how an enzyme that has been implicated in multiple human malignancies regulates a known tumor suppressor. The research, published by Cell Press in the September 14th issue of the journal Cancer Cell, may have broad application for treating human cancers. Mitogen-activated protein kinases (MAPKs) are enzymes that regulate multiple cellular activities, including proliferation and cell survival. Mutations in MAPK signaling pathways have been shown to play a significant role ...

People who play action video games are known for their fast reaction times compared to those who don't play the games. And it isn't that they are just "trigger happy," according to researchers who report their findings in the September 14th issue of Current Biology, a Cell Press publication. Rather, gamers are better at making quick and accurate decisions based on evidence extracted from their surroundings (a skill known as probabilistic inference). That appears to explain why video game-playing skills translate into broad improvements in many kinds of tasks, regardless ...

Performing early surgery on elderly hip fracture patients reduces the risk of death by 19%, found a study published in CMAJ (Canadian Medical Association Journal) (pre-embargo link only) http://www.cmaj.ca/embargo/cmaj092220.pdf. Hip fractures are associated with a mortality rate of 14 to 36% in the year following the fracture and can negatively affect a patient's independence and quality of life. Current guidelines recommend surgery within 24 hours of the break, although some physicians who favour delays believe it provides more time to prepare the patient and can decrease ...

Cryotherapy with liquid nitrogen is the most effective method to remove common warts, found a study published in CMAJ (Canadian Medical Association Journal) (pre-embargo link only) http://www.cmaj.ca/embargo/cmaj092194.pdf. The study, a randomized controlled trial, looked at 240 participants aged 4 to 79 in the Netherlands. The patients were assigned to three groups: cryotherapy with liquid nitrogen every two weeks, daily self-application of salicylic acid or a wait-and-see approach. Warts are a common childhood complaint, present in up to one-third of primary school ...

Health care professionals need sensitivity when delivering the news of a patient's imminent death, states an editorial in CMAJ (Canadian Medical Association Journal) (pre-embargo link only) http://www.cmaj.ca/embargo/cmaj101201.pdf. Rather than delegate end of life discussions to inexperienced members of medical teams, these should be delivered by experienced professionals with a network of colleagues who can help in communication and decision-making. "Without investments in training for all health care professionals and ongoing support for palliative care, we will ...