Uncommon names are increasing globally: Reflecting an increase in uniqueness-seeking and individualism
Highlights
Associate Professor Yuji Ogihara of Aoyama Gakuin University reviews empirical studies that examined temporal changes in the frequency of (un)common names.
Accumulated evidence has demonstrated that uncommon names increased over time in many nations: Germany, the U.S., the U.K., France, Japan, China, and Indonesia. All the nations that were examined have shown an increase in uncommon names. Thus, the phenomenon is observed more generally, not locally in some limited nations.
This increase in uncommon names reflects broader ...