Does relaxing paywall access help or hurt digital news subscriptions?
Key Takeaways: When news sites relax paywall access to their sites, they leverage the power of sampling to increase subscribers. Temporarily suspending paywall restrictions on certain major stories or trends serves the public interest while conditioning new visitors to pay for access later. BALTIMORE, MD, August 1, 2023 – A new study has revealed that when news sites temporarily relax or suspend restrictions tied to paywall access, they eventually see an increase in subscribers. This ...
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