Duke-NUS study reveals peer influence can promote healthier shopping habits
Singapore, 30 July 2024 — Amid the rise of chronic diseases, such as heart disease and diabetes, a novel study by Duke-NUS Medical School offers a fresh perspective on encouraging healthier grocery shopping. Despite the widespread use of colour-coded front-of-pack nutrition labels aimed to help consumers make healthier choices, these measures have not been sufficient to stem the rising tide of chronic diseases.
To determine if adding behavioural nudges and financial incentives could improve diet quality, researchers from Duke-NUS’ Health Services and Systems Research Programme conducted a randomised trial using an experimental online grocery store called NUSMart.
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