Friends with health benefits: How the buddy system pays off when pursuing goals
Weekly targets, annual resolutions, five-year plans—all of them so troublingly elusive. With best intentions, most of us fail to stick with the goals we set.
Next time, consider pursuing them with a friend.
New field research by Assistant Professor Rachel Gershon, published in Management Science, suggests that pursuing our goals with friends may make them more attainable. Gershon, along with Cynthia Cryder of Washington University and Katy Milkman of the University of Pennsylvania, ...












