Individual privacy and big data uses in public health
In the United States, massive volumes of individual-level data, called "big data," are used for a variety of reasons, including marketing, intelligence gathering and political campaigns. Big data are also vital to public health efforts, such as improving population health, informing personalized medicine and transforming biomedical research. However, it can be challenging to use big data for health applications due to laws and concerns about individual privacy.
Federal and state data-protection laws exist to protect individual privacy, and they vary depending on the type of data, who is using it and the data's intended purpose. The complexity and differences in these data-protection laws can make it difficult for researchers to use big data ...

















