Positive messaging plays a key role in increasing COVID-19 mask compliance
CHAPEL HILL, N.C. - Many organizations are looking at effective ways to communicate the importance of wearing a mask, especially as highly transmissible new strains of coronavirus threaten to cause a surge in infections.
Experts at the University of North Carolina at Chapel Hill suggest positive messages are critical to supporting the effort.
Their findings, described in a study published in December in the International Journal of Environmental Research and Public Health, give public health experts, leaders and communicators critical insight to craft messaging that could potentially increase mask usage during the pandemic.
"As science evolved during ...












