Don't overthink it: Trusting first impressions increases sales
They say you never get a second chance to make a first impression. When it comes to selling, that might be a good thing, suggests a new study in the Journal of Marketing.
"Salespeople can make accurate intuitive judgments of a customer's needs, and those judgments can significantly increase sales," write authors Zachary R. Hall (Texas Christian University), Michael Ahearne (University of Houston), and Harish Sujan (Tulane University). "In fact, when a salesperson deliberately rethinks first impressions of a customer, he or she might lose a potential sale."
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