Partners in crime: When do friends conspire to eat more chocolate?
As a human race we strive for perfection, knowing that no one is perfect. A new study in the Journal of Consumer Research offers insight into why we surround ourselves with people who help bring out our best but don't make us feel terrible when we stray from perfection.
"In a situation requiring two people to use self-control, either both indulge, both abstain, or one indulges while the other abstains. Our research looks at how these different outcomes impact people who are friends," write authors Michael L. Lowe (Texas A&M University) and Kelly L. Haws (Vanderbilt University).
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