Anthem Marketing Solutions Study Compares Online vs Offline Pricing
The fourth installment of a bi-annual pricing study produced by Anthem Marketing Solutions has further confirmed the increased competition between brick and mortar stores and online retailers. By comparing online and in-store prices of widely available products across a range of commonly purchased categories, Anthem discovered that online seems to have an advantage for moderately priced goods between $15 and $45. When we studied prices higher and lower than that range, no clear advantage is evident for either channel.
In an interesting reversal from previous studies, ...






