JPL Earns Horizon Interactive Award for Jolly Rancher Website
The Horizon Interactive Awards recently recognized JPL for excellence in interactive media solutions for its work on the Jolly Rancher website for The Hershey Company.
To support the brand's new TV campaign, updated packaging and refocused outreach, JPL created an engaging site to drive purchase and encourage loyalty. Building on the saying "Untamed Fruit Flavor," the revamped site features an animated video with exploding flavors. Playful, irreverent descriptions bring the brand to life, and users learn about the brand's evolution through a snappy timeline. ...

