Best websites balance self-expression and functionality
Giving people the freedom -- but not too much freedom -- to express themselves may help designers build more interactive web portals and online communities, according to Penn State researchers.
The researchers found that people increased their interactivity and developed a greater sense of community when they could write their own blog posts, change the look of their site and add gadgets, such as weather and news feeds, to personalized websites or portals. However, the researchers noted that interactivity and satisfaction dropped if participants had the option to choose ...

