New research demonstrates damaging influence of media on public perceptions of chimpanzees
(Chicago, July 13, 2011)– How influential are mass media portrayals of chimpanzees in television, movies, advertisements and greeting cards on public perceptions of this endangered species? That is what researchers based at Chicago's Lincoln Park Zoo sought to uncover in a new nationwide study published today in in PLoS One, the open-access journal of the Public Library of Sciences. Their findings reveal the significant role that media plays in creating widespread misunderstandings about the conservation status and nature of this great ape.
A majority of study respondents ...








