Giving a gift? Better late than never, study finds
COLUMBUS, Ohio – If you feel terrible about giving a late gift to a friend for Christmas or their birthday, a new study has good news for you.
Researchers found that recipients aren’t nearly as upset about getting a late gift as givers assume they will be.
“Go ahead and send that late gift, because it doesn’t seem to bother most people as much as givers fear,” said Cory Haltman, lead author of the study and doctoral student in marketing at The Ohio State University’s Fisher College of Business.
In a series of six studies, Haltman and his colleagues explored the mismatch between givers’ ...








