Consumers face barriers to embracing ethical fashion, psychologist warns
Consumers are likely to continue making poor fashion choices unless eco-friendly choices become more accessible, according to a leading psychologist.
Carolyn Mair says brands must do more to promote sustainable clothing by making it more accessible to all, and by doing more to educate the public about mindful consumption.
Meaningful reforms to the current model of fashion production, in which garments are made from raw materials then discarded, have lagged, says Dr Mair who is also a fashion business consultant.
Making sustainable choices
In Dr Mair’s new book The Psychology of Fashion, she says eco-labels on garments are an important influence ...













