Australia's Bargain Retailer Chickenfeed, an Entity of Retail Adventures, Gets Simplified
The Jan Cameron-owned Retail Adventures, Australia's largest provider of discount retail goods, is getting simple.
Retail Adventures is changing its brand aesthetic to focus completely on the Chickenfeed brand in an avenue self-deemed "Project Simply." The bargain discount retailer is based in Australia and has several retailers under its name, including Sam's Warehouse, My Place and Go-Lo, but will remain focused on the Chickenfeed brand for the future. "[Chickenfeed] is just a fun and quirky brand for retail, compared to the rest of the discount variety business, which ...


