Contact Information:
Matthew Swayne
mls29@psu.edu
814-865-9481
Penn State



Kredyty mieszkaniowe Kredyty mieszkaniowe

Sprawdź aktualny ranking najlepszych kredytów mieszkaniowych w Polsce - atrakcyjne kredytowanie nieruchomości.

PRESS-NEWS.org - Press Release Distribution
FREE PRESS RELEASES DISTRIBUTION
RSS - Press News Release
Add Press Release

Tech products can turn uncool when they become too popular


2014-02-12
(Press-News.org) In the tech world, coolness takes more than just good looks. Technology users must consider a product attractive, original and edgy before they label those products as cool, according to researchers.

That coolness can turn tepid if the product appears to be losing its edginess, they also found.

"Everyone says they know what 'cool' is, but we wanted to get at the core of what 'cool' actually is, because there's a different connotation to what cool actually means in the tech world," said S. Shyam Sundar, Distinguished Professor of Communications, Penn State, and co-director of the Media Effects Research Laboratory.

The researchers found that a cool technology trend may move like a wave. First, people in groups -- subcultures -- outside the mainstream begin to use a device. The people in the subculture are typically identified as those who stand out from most of the people in the mainstream and have an ability to stay a step ahead of the crowd, according to the researchers.

Once a device gains coolness in the subculture, the product becomes adopted by the mainstream.

However, any change to the product's subculture appeal, attractiveness or originality will affect the product's overall coolness, according to the researchers, who report their findings in the current issue of the International Journal of Human-Computer Studies. If a product becomes more widely adopted by the mainstream, for example, it becomes less cool.

"It appears to be a process," Sundar said. "Once the product loses its subculture appeal, for example, it becomes less cool, and therein lies the challenge." The challenge is that most companies want their products to become cool and increase sales, Sundar said. However, after sells increase, the products become less cool and sales suffer. To succeed, companies must change with the times to stay cool.

"It underscores the need to develop an innovation culture in a company," Sundar said. "For a company to make products that remain cool, they must continually innovate."

However, products that have fallen out of favor can have coolness restored if the subculture adopts the technology again. For example, record players, which were replaced in coolness by digital files, are beginning to increase in popularity with the subculture, despite their limited usefulness. As a result, participants in a survey considered the record players as cool.

The researchers asked 315 college students to give their opinions on 14 different products based on the elements of coolness taken from current literature. Previously, researchers believed that coolness was largely related to a device's design and originality.

"Historically, there's a tendency to think that cool is some new technology that is thought of as attractive and novel," said Sundar. "The idea is you create something innovative and there is hype -- just as when Apple is releasing a new iPhone or iPad -- and the consumers that are standing in line to buy the product say they are buying it because it's cool."

A follow-up study with 835 participants from the U.S and South Korea narrowed the list to four elements of coolness -- subculture appeal, attractiveness, usefulness and originality -- that arose from the first study. In a third study of 317 participants, the researchers found that usefulness was integrated with the other factors and did not stand on its own as a distinguishing trait of coolness.

"The utility of a product, or its usefulness, was not as much of a part of coolness as we initially thought," said Sundar.

Such products as USB drives and GPS units, for example, were not considered cool even though they were rated high on utility. On the other hand, game consoles like Wii and X-box Kinect were rated high on coolness, but low on utility. However, many products ranking high on coolness -- Macbook, Air, Prezi Software, Instagram and Pandora -- were also seen as quite useful, but utility was not a determining factor.

"The bottom line is that a tech product will be considered cool if it is novel, attractive and capable of building a subculture around it," said Sundar.

Sundar worked with Daniel J. Tamul, assistant professor of communications, Indiana University-Purdue University, Fort Wayne, and Mu Wu, graduate student, Penn State.

INFORMATION:

ELSE PRESS RELEASES FROM THIS DATE:

NIH-funded researchers use antibody treatment to protect humanized mice from HIV

2014-02-12
NIH-funded scientists have shown that boosting the production of certain broadly neutralizing antibodies can protect humanized mice from both intravenous and vaginal infection with HIV. Humanized mice have immune systems genetically modified to resemble those of humans, making it possible for them to become HIV-infected. Led by David Baltimore, Ph.D., of the California Institute of Technology, the investigators inserted the genes encoding the NIH-discovered broadly HIV neutralizing antibody VRC01 into a vector, a virus that infects mice but does not cause disease. In ...

New evidence shows how chronic stress predisposes brain to mental disorders

New evidence shows how chronic stress predisposes brain to mental disorders
2014-02-12
University of California, Berkeley, researchers have shown that chronic stress generates long-term changes in the brain that may explain why people suffering chronic stress are prone to mental problems such as anxiety and mood disorders later in life. Their findings could lead to new therapies to reduce the risk of developing mental illness after stressful events. Doctors know that people with stress-related illnesses, such as post-traumatic stress disorder (PTSD), have abnormalities in the brain, including differences in the amount of gray matter versus white matter. ...

Slim pickings for 2 weight-loss drugs?

2014-02-12
LEBANON, NH (Feb. 10, 2014) – Options are limited in America's battle of the bulge. While diet and exercise can help in the short term, they are frustratingly ineffective in the long run. And, even the search for a magic weight-loss pill is falling short, said Drs. Steven Woloshin and Lisa Schwartz of The Dartmouth Institute for Health Policy & Clinical Practice in the Feb. 10 issue of JAMA Internal Medicine. Many medications for weight loss have been proposed or are under development. The Federal Drug Administration has approved few drugs for long-term weight loss, ...

UTMB study examines hospital readmission rates after inpatient rehabilitation

2014-02-12
Nearly 12 percent of Medicare patients who receive inpatient rehabilitation following discharge from acute-care hospitalization are readmitted to the hospital within 30 days after discharge from the rehabilitation facility according to new research published in the Feb. 12 issue of the Journal of the American Medical Association. Before now, there was a lack of research on the frequency and causes of patients returning to hospital after rehabilitation. The new research reports 30-day hospital readmission rates across rehabilitation impairment categories and examines ...

New UK study shows potential for targeting aggressive breast cancers

2014-02-12
LEXINGTON, Ky. (Feb. 10, 2014) — A new study led by University of Kentucky Markey Cancer Center researcher Peter Zhou shows that targeting Twist, a nuclear protein that is an accelerant of the epithelial-mesenchymal transition (EMT) program in human cells, may provide an effective approach for treating triple-negative breast cancer. Triple-negative breast cancer has an activated EMT program, which is a process that provides cells with the increased plasticity (or flexibility) to adapt to stressed environments during embryonic development, wound healing, tissue fibrosis ...

Penn Medicine: Cognitive development 'growth charts' may help diagnose and treat psychosis-risk kids

Penn Medicine: Cognitive development growth charts may help diagnose and treat psychosis-risk kids
2014-02-12
PHILADELPHIA -- Penn Medicine researchers have developed a better way to assess and diagnose psychosis in young children. By "growth charting" cognitive development alongside the presentation of psychotic symptoms, they have demonstrated that the most significant lags in cognitive development correlate with the most severe cases of psychosis. Their findings are published online this month in JAMA Psychiatry. "We know that disorders such as schizophrenia come with a functional decline as well as a concurrent cognitive decline," says Ruben Gur, PhD, director of the Brain ...

UNC study reveals potential route to bladder cancer diagnostics, treatments

UNC study reveals potential route to bladder cancer diagnostics, treatments
2014-02-12
CHAPEL HILL, NC – Researchers at the UNC School of Medicine conducted a comprehensive genetic analysis of invasive bladder cancer tumors to discover that the disease shares genetic similarities with two forms of breast cancer. The finding is significant because a greater understanding of the genetic basis of cancers, such as breast cancers, has in the recent past led to the development of new therapies and diagnostic aids. Bladder cancer, which is the fourth most common malignancy in men and ninth in women in the United States, claimed more than 15,000 lives last year. The ...

Change in guidelines for Type 2 diabetes screening may lead to under-diagnosis in children

2014-02-12
Ann Arbor, Mich. – New American Diabetes Association (ADA) screening guidelines may lead to the missed diagnoses of type 2 diabetes in children, according to a new study by University of Michigan. The research, published in the Journal of Adolescent Health, finds that both pediatric and family medicine providers who care for children are using screening tests for type 2 diabetes that may result in missed diagnoses for children, says lead author Joyce Lee, M.D., M.P.H., associate professor in U-M's Departments of Pediatrics and Communicable Diseases and Environmental ...

New imaging technique can diagnose common heart condition

2014-02-12
CHICAGO --- A new imaging technique for measuring blood flow in the heart and vessels can diagnose a common congenital heart abnormality, bicuspid aortic valve, and may lead to better prediction of complications. A Northwestern Medicine team reported the finding in the journal Circulation. In the study, the authors demonstrated for the first time a previously unknown relationship between heart valve abnormalities, blood flow changes in the heart and aortic disease. They showed that blood flow changes were driven by specific types of abnormal aortic valves, and they were ...

Four new galaxy clusters take researchers further back in time

2014-02-12
Four unknown galaxy clusters each potentially containing thousands of individual galaxies have been discovered some 10 billion light years from Earth. An international team of astronomers, led by Imperial College London, used a new way of combining data from the two European Space Agency satellites, Planck and Herschel, to identify more distant galaxy clusters than has previously been possible. The researchers believe up to 2000 further clusters could be identified using this technique, helping to build a more detailed timeline of how clusters are formed. Galaxy clusters ...

LAST 30 PRESS RELEASES:

How your brain decides blame and punishment -- and how it can be changed

Uniquely human brain region enables punishment decisions

Pinpointing punishment

Chapman University publishes research on attractiveness and mating

E-cigarettes: Special issue from Nicotine & Tobacco Research

Placental problems in early pregnancy associated with 5-fold increased risk of OB & fetal disorders

UT study: Invasive brood parasites a threat to native bird species

Criminals acquire guns through social connections

Restoring ocean health

Report: Cancer remains leading cause of death in US Hispanics

Twin study suggests genetic factors contribute to insomnia in adults

To be fragrant or not: Why do some male hairstreak butterflies lack scent organs?

International team discovers natural defense against HIV

Bolivian biodiversity observatory takes its first steps

Choice of college major influences lifetime earnings more than simply getting a degree

Dominant strain of drug-resistant MRSA decreases in hospitals, but persists in community

Synthetic biology needs robust safety mechanisms before real world application

US defense agencies increase investment in federal synthetic biology research

Robots help to map England's only deep-water Marine Conservation Zone

Mayo researchers identify protein -- may predict who will respond to PD-1 immunotherapy for melanoma

How much water do US fracking operations really use?

New approach to mammograms could improve reliability

The influence of citizen science grows despite some resistance

Unlocking secrets of how fossils form

What happens on the molecular level when smog gets into the lungs?

Using ultrasound to clean medical instruments

Platinum and iron oxide working together get the job done

Tiny silica particles could be used to repair damaged teeth, research shows

A quantum lab for everyone

No way? Charity's logo may influence perception of food in package

[Press-News.org] Tech products can turn uncool when they become too popular
Press-News.org is a service of DragonFly Company. All Rights Reserved.
Issuers of news releases are solely responsible for the accuracy of their content.