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St. Louis Society for the Blind and Visually Impaired Launching New Logo to Celebrate 100th Anniversary

The Society provides specialized Vision Rehabilitation and Special Education Services to children and adults. It serves an increasing number of older adults who are newly visually impaired or blind due to age-related eye conditions.

ST. LOUIS, MO, August 19, 2010 ( The St. Louis Society for the Blind and Visually Impaired, founded in 1911, is introducing a colorful new logo to help celebrate its 100th anniversary in 2011.

Ron Hampp, Chair of the Society's Board of Directors, said, "Our dynamic and appealing new logo was created to help launch the Society's entry into 2011 and to celebrate a full century of providing programs and services for visually impaired and blind people, and their families, in metropolitan St. Louis and southwestern Illinois.

"The Society's new logo is a bold visual statement that recognizes our 100 consecutive years of service and, maintaining the rays of sun design from our previous logo, illustrates bright promise for the future," Hampp asserted.

The new yellow gold and royal blue logo incorporates symbols especially meaningful in greater St. Louis, including the famed Gateway Arch and the Mississippi and Missouri rivers. It shows the year of the Society's founding and showcases elements of the Society's Mission Statement in its tagline "Enhance, Empower and Enrich," which are references to enhancing independence for individuals who are blind and visually impaired, while empowering and enriching their lives. St. Louis marketing agency The Schupp Company created the new logo for the Society.

The new logo debuted with the Society's August 2010 newsletter and will appear on the Society's refreshed website at, and in Society brochures, flyers and posters; it also distinguishes the Society's new letterhead. Vertical and horizontal versions of the logo, plus a one-color blue version and black-and-white, have been developed for diverse applications.

"The Society will showcase our new logo at our upcoming dinner 'Guess the Grape - An Evening of Blind Wine Tasting and Food Pairing' that will occur Saturday, October 23, 2010," said Society President David Ekin, ACSW, LCSW.

"'Guess the Grape' is a very popular Society fundraising event," Ekin said. Following a champagne reception, the evening will pair great food with great wine, featuring flights of different wines tasted in a "blind" format for all guests. A sommelier will "guide" guests through the tasting, which will be followed by a delicious three-course meal, dancing and socializing. Tickets for "Guess the Grape" are $125 per person, $60 of which is tax-deductible.

In 2011, the Society will celebrate its centennial by hosting many special events for people of all ages and walks of life. A few are:

"In Touch With Knowledge: The Educational History of Blind People and History of Braille Writers," a free, hands-on exhibit open January 24-March 13, 2011 at Crestwood Mall. "In Touch With Knowledge" is presented by the Museum of the American Printing House for the Blind and made possible by a gift from Eugene Callahan in memory of his wife, Marie.

"Celebrate a Century: EnVISION the Future," a festive VIP cocktail reception and dinner will recognize the history of the Society and its contributions to individuals and the community on April 9, 2011, at the Hilton St. Louis at the Ballpark. The internationally recognized Leslie Dana Gold Medal Award and other recognitions will honor outstanding achievements in prevention of blindness and contributions to the community.

"Children & Family Festival in the Park" on September 17, 2011. This event for sighted and visually impaired people of all ages will adapt games, including baseball and other activities, especially for children and youth who are blind or visually impaired. The day-long festival will take place at Shaw Park in Clayton.

"The St. Louis Society for the Blind and Visually Impaired is very proud of our heritage, honoring people who were instrumental in our founding," said Ekin. "We are extremely thankful for all who support our work and enable us to advance our work in years ahead."

The Society provides specialized Vision Rehabilitation and Special Education Services to children and adults. It serves an increasing number of older adults who are newly visually impaired or blind due to age-related eye conditions with home-based services, specialized agency services and community activities. It also provides services to school-age students at school districts in Illinois and Missouri. It is the only agency of its kind serving greater St. Louis, and the second oldest of its kind west of the Mississippi River.

For more information about Society activities and sponsorship opportunities, please see the Society website at or call David Ekin at 314.968.9000. Media relations contact: Jeff Dunlap at 314.993.6925.

PowerlinePR is a full-service public relations firm.


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[] St. Louis Society for the Blind and Visually Impaired Launching New Logo to Celebrate 100th Anniversary
The Society provides specialized Vision Rehabilitation and Special Education Services to children and adults. It serves an increasing number of older adults who are newly visually impaired or blind due to age-related eye conditions. is a service of DragonFly Company. All Rights Reserved.
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