Communication Strategy Group and Client, Logicalis, Earn 2013 "Killer Content" Award

DemandGen report recognizes B2B brand storytelling campaign for exceptional content marketing.

2013-04-24

NEW YORK, NY, April 24, 2013 (Press-News.org) Content once again proves to be king when it comes to establishing thought leadership, generating demand and nurturing sales leads. Logicalis US and agency partner Communication Strategy Group earned a prestigious 2013 Killer Content Award for its B2B Brand Storytelling Content Marketing Campaign to introduce new HP hardware, software and related services to customers and prospects. The award was received during the B2B Content2Conversion Conference held in New York this week and hosted by the DemandGen Report.

"Communication Strategy Group has pioneered the use of Brandtelling, or brand storytelling, to help clients share their story through an approach grounded in informational and educational content," says Arthur Germain, Principal and Chief Brandteller for Communication Strategy Group. "We have built a strong, seven-year relationship with Logicalis executives and subject matter experts based on an understanding of both their markets and the technology solutions they provide. This award is a validation of our approach and the significant return on investment we provide to our clients."

"The campaign that Communication Strategy Group (CSG) created for Logicalis provided significant influence on pipeline and revenue generation," says Lisa Dreher, Vice President of Marketing for Logicalis US. "The results have been impressive and we will continue to utilize this campaign approach on an ongoing basis. It is clear that our clients value the content we are providing to them and that it is helping them make smart IT decisions and investments."

B2B Brand Storytelling Content Marketing Campaign
Logicalis US, an international IT solutions and managed services provider, wanted to increase its HP sales and pipeline in a series of strategic product and solution categories. For help, it tapped the services of Communication Strategy Group, a brand storytelling company, to create a unique thought leadership campaign that delivered a varied set of marketing messages in a creative and effective manner.

As its foundation, the package included an eight-page microsite with six targeted technology-specific messages, seamlessly blending HP technical content with Logicalis' cloud, communications and collaboration and data center solutions and skill set information. Traffic was driven to the microsite by a series of six customer-facing emails and a call-to-action that offered a free downloadable e-Book to attract prospective clients to the site and capture their names and emails as they requested the eBook download. The eBook, "Elements of Design: How the Data Center of Today Can Be the Data Center for Tomorrow," is strictly a thought-leadership piece without a sales-focused agenda, making it something of value to clients for them to download, read and share throughout their organizations.

Prospective customers who requested more information and signed up to download the eBook were contacted via a telephone outreach campaign, setting appointments for salespeople to talk with interested parties and move to the next stage in the sales cycle.

The highly-successful campaign was credited with enabling Logicalis to significantly expand its pipeline for HP-related business, providing prospective clients a fresh look at new technology from HP and delivering valuable insights into the myriad ways clients can transform their data centers for the future in a non-threatening, non-sales-oriented format.

More information about the campaign can be found here: http://www.communicationstrategygroup.com/logicalis-campaign/

About DemandGen Report
DemandGen Report (DGR) is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. DemandGen Report is the only information source directly focused on this rapidly emerging business discipline.

About Logicalis
Logicalis is an international IT solutions and managed services provider with a breadth of knowledge and expertise in communications and collaboration; data center and cloud services; and managed services.

Logicalis employs nearly 3,500 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of almost 6,000 corporate and public sector customers. To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM, CA Technologies, NetApp, Microsoft, VMware and ServiceNow.

The Logicalis Group has annualized revenues of over $1.4 billion from operations in Europe, North America, South America and Asia Pacific and is fast establishing itself as one of the leading IT and Communications solution integrators specializing in the areas of advanced technologies and services.

The Logicalis Group is a division of Datatec Limited, listed on the Johannesburg and London AIM Stock Exchanges, with revenues of over $5 billion.

For more information, visit http://www.us.logicalis.com/.

About Communication Strategy Group
Communication Strategy Group, a brand storytelling agency, helps clients develop brand stories that are remembered, repeated and rewarded through a strategic Brandtelling approach. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.communicationstrategygroup.com

Media Contact
Karen Franse
Communication Strategy Group
kfranse@gocsg.com
803-287-1088

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