SAINT PETERSBURG, RUSSIA, May 30, 2013 (Press-News.org) Cup.li, a Russian start-up, was founded in March 2013 and has already received pre-seed funding. The firm launched a Facebook marketing research application that allows the user to create and conduct polls and surveys on Facebook in order to get valuable marketing information. This service is targeted at businesses that care about customer satisfaction and want to establish a presence in social networks.
Yaroslav Pankov, the visionary cup.li founder and CEO, stated that his goal is to solve several problems associated with web surveying and raise the functionality of cup.li to a level surpassing that of leading web survey services.
"I have worked in marketing and research companies, so I know how often interviewers simply fill out the questionnaires themselves instead of doing the work. So the data they provide is often completely disconnected from the actual customers or genuine marketing research. And this is a $30 billion industry!
Web surveys offer a different set of challenges. For instance, the user might create the survey using one platform but share it using another. To simplify things, cup.li uses Facebook, which provides a great opportunity to collect marketing information and interact with customers."
Unlike other services, cup.li allows to the client to bring the survey directly to the customers or potential customers. Most people have a Facebook account, which they can use to communicate with their favorite brands.
There is no need to register anywhere to use cup.li. It can take less than a minute to create a survey and begin conducting genuine market research and analysis about the likes and dislikes of your customers.
With cup.li, you can:
- Create polls and surveys;
- Create private interviews, only available through a direct link;
- Limit respondent parameters: (age, sex, marital status, education level, and more);
- Group respondents to get detailed group statistics
- Get deep marketing analysis. A typical Facebook user page contains more personal information than any other publically available source;
- Attract respondents using social media features.
Currently, the app is free, but a paid version is in the works for the near future.
Website: http://cup.li
Get Valuable Marketing Data with Cup.li Polls and Surveys!
Cup.li, a Russian start-up, was founded in March 2013, launched a Facebook marketing research application that allows the user to create and conduct polls and surveys on Facebook in order to get valuable marketing information.
2013-05-30
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[Press-News.org] Get Valuable Marketing Data with Cup.li Polls and Surveys!Cup.li, a Russian start-up, was founded in March 2013, launched a Facebook marketing research application that allows the user to create and conduct polls and surveys on Facebook in order to get valuable marketing information.