Reputation Changer Named a Red Herring Top 100 Company

WEST CHESTER, PA, May 31, 2013

Red Herring recently announced its influential annual list of the Top 100 leading private companies in North America's technology sector--and Reputation Changer is proud to be honored among the industry elite. Red Herring's Top 100 award winners, culled from a diverse and expansive list of finalists, are honored for their innovation and for their high-growth potential--both of which characterize Reputation Changer, which stands at the vanguard of the still-fledgling online reputation management industry.

Red Herring's Top 100 list was whittled from a list of more than 3,000 tech startups from the United States and from Canada. The awards have been given out annually, ever since 1996, and Red Herring's track record for spotting potential is unimpeachable; previous startups to be honored on the list include Facebook, Google, Twitter, Skype, Yahoo, eBay, YouTube, and many others.

"We are honored and delighted to be added to such an amazing list, and to receive this vote of confidence from Red Herring," notes Michael Zammuto, the president of ReputationChanger.com. "This is a reflection of the amazing potential of the reputation management industry that they added our segment for the first time. Red Herring's selection of our enterprise displays an awareness that online reputation management is an immature yet rapidly-growing industry; that has become essential in shaping online strategies in commerce, marketing, and brand enhancement; and that it is very much here to stay."

Companies like Reputation Changer were thoroughly evaluated by the Red Herring editorial team; Zammuto himself presented the case on behalf of Reputation Changer, noting the company's proprietary technologies and methodologies, its heavy emphasis on R&D and the dramatic results the company is able to provide to its clients.

"We wanted to show that we are not only invested in technology and in cutting-edge reputation management strategies, but also that these technologies and strategies make a real difference for our clients," Zammuto affirms.

The Red Herring team evaluated Top 100 applicants not just on the basis of technological innovation, but also financial performance, intellectual property portfolios, management team quality, market penetration, and more. The assessment of companies like Reputation Changer are made through a thorough review of their corporate track records, through presentations from top executives, and through comparisons with their sector peers.

"In 2013, selecting the Top 100 achievers was by no means a small feat," notes Red Herring publisher and CEO Alex Vieux. "In fact, we had the toughest time in years because so many entrepreneurs have crossed significant milestones so early."

Meanwhile, Zammuto says the affirmation from Red Herring will only propel Reputation Changer forward. "This is not a reason to rest on our laurels, but rather further incentive to move forward," he explains. "Clearly, we are doing something right--and people are taking notice. In 2013, ReputationChanger.com will continue to invest heavily in media, R&D, to develop new technologies and methodologies, and, more than anything, to reaffirm our ability to make a difference in how our clients are portrayed on the Web."

ABOUT:

Launched in 2009 by a group of online marketing veterans, Reputation Changer addresses the online reputation management and monitoring needs of clients from across the globe. The firm is devoted to helping businesses and individuals to take control over the way they are presented on the Internet, to protect its clients from all acts of online malice, attack, and defamation. The firm's client list includes businesses of all sizes, ranging from start-ups to Fortune 500 brands and international conglomerates. In addition, ReputationChanger.com delivers online reputation management services to politicians, celebrities, and private citizens.