LOS ANGELES, CA, June 03, 2013 (Press-News.org) Television continues to be valued by consumers, even during lean times. In a surprising new trend, more "cord-cutters" cut internet services than cable TV.
Internet subscriptions were cut in 1 percent of U.S. households, compared to just 0.4 percent of TV subscriptions. The full article appears in the Wall Street Journal.
While this news has stirred surprise and disbelief among those eager to hail the internet as the successor to television, savvy business owners will likely take this as confirmation of the importance of continuing to pursue new customers via TV advertising.
In overall time spent with media of any type, television still encompasses the greatest share of the day, and studies reveal that a significant percentage of daily internet use is in conjunction with TV viewing - not in place of it. Details on this trend are available in this article: "What Television Offers Today's Advertisers".
As the monthly price of home internet service has steadily risen, some households are choosing to cut the internet cord, relying instead on free Wi-Fi or smartphone service for personal web use, particularly in lower income households. The smartphone and tablet are the poor man's computer, and are, at best, an adjunct to the TV experience.
Pursuing the long tail that is the internet is a bit like the story of the crow chasing the lizard. The crow pounces, but gets only the still-wriggling scrawny tail, while the lizard, having let his tail go, scurries away.
It stands to reason that businesses seeking new customers with credit cards in hand, ready to spend, need not chase the mobile or internet user. Customers with expendable income can easily be reached via television advertising.
About CheapTVSpots.com:
Since its founding in 2001, Cheap TV Spots has produced award-winning, value priced TV advertising for entrepreneurs, SMBs and start-ups just like yours. CheapTVSpots.com is open 7 days a week for the convenience of our customers.
CheapTVSpots.com is a service of Academy Leader, Inc. "Cheap TV Spots," the "Three Spots" logo, the phrase "Only Our Price is Cheap" and the slogan "We make small companies look big - we save big companies big money" are trademarks of Academy Leader, Inc.
Academy Leader Inc. is a multi-faceted multi-national media company that spans motion pictures, television, publishing, radio, and new media. The agency has won over 200 national and international awards for its original commercial productions, including 15 Telly Awards.
Surprising Trend: "Cord-Cutters" Cut Internet More Often Than TV - CheapTVSpots.com
A surprising trend in "cord-cutting" has emerged. Recent statistics show more internet subscribers have canceled service than TV subscribers. Additional data points to television as superior for reaching customers with expendable income.
2013-06-03
[Attachments] See images for this press release:
ELSE PRESS RELEASES FROM THIS DATE:
Podiatrist In Chicago Offers Helpful Foot And Ankle Tips For Cyclists
2013-06-03
With the weather warming up in Chicago, many residents will take to bicycling to work or recreationally. Dr. James Lavell, podiatrist in Chicago, understands the convenience of cycling around the city, but urges cyclists to be aware of their foot and ankle health. Today, more than 100 million Americans enjoy biking, either as recreation or, increasingly, for commuting to work each day. Dr. Lavell is happy to offer helpful foot and ankle tips for those who choose to ride their bikes this summer.
"The foot is the contact point with the cycling pedal. Because of this, ...
Podiatrist In San Mateo Eliminates Toenail Fungus With Innovative Procedure
2013-06-03
Summer is a time when many people will hit the beaches, or sport a favorite pair of flip flops or sandals. However, when toenail fungus is present it can often hinder a person's summertime fun. To help patients enjoy the summer weather without embarrassing toenail fungus, Dr. David Kaplan, podiatrist in San Mateo, of Foot Care Specialists, Inc. is happy to offer CoolTouch laser treatment.
The best way to eliminate toenail fungus is to visit Dr. David Kaplan at Foot Care Specialists, Inc. Dr. Kaplan, San Mateo podiatrist, is available to advise patients on the best treatment ...
Tampa Podiatrist Increases Foot Care Awareness Through Popular Social Media Networks
2013-06-03
Premier Tampa podiatrist, Dr. Brandi Johnson, embraces improving technology by creating new social media networks online for increased patient podiatric awareness. New social media sites - Facebook and Twitter - allow patients to easily gain valuable foot and ankle health care with just the click of a mouse.
These social media channels were set up to maintain a superior level of communication and interaction with patients at any point during the day. Patients can now access more personalized information, as well as learn more about other patient's experiences with Dr. ...
Naperville Dentist Utilizes Avadent Technology For Dentures
2013-06-03
At Advance Family Dental Care, Dr. Pirooz Zomorrodi, dentist in Naperville, is happy to be using AvaDent Technology for better-fitting dentures in as little as two appointments. Regular dentures can take up to five appointments before patients can wear them home. With AvaDent technology, patients save time while also getting a precision fit.
"We are always looking to provide the most up-to-date technology for our patients. At Advance Family Dental Care, we understand that our patients are busy. With AvaDent, we can save our patient's time with only two appointments ...
Cincinnati Dentist Improves Practice With Help From Patient Reviews
2013-06-03
With over 20 years of experience caring for his patients, Dr. Timothy Kitzmiller, Dentist in Cincinnati, OH, provides extraordinary care, compassion and consideration. To further expand his practice and provide his patients with exceptional care, Dr. Kitzmiller encourages his patients to leave reviews via popular search engines like Yahoo! and Google.
"I enjoy hearing what our patients have to say about their time spent at our practice. It is always my pleasure to help my patients' smiles looks and feel their best. By leaving reviews, my patients help me improve ...
Dentist In Lansing Continues To Utilize Popular Social Media Channels For Improved Interaction
2013-06-03
As popular social media outlets continue to grow, Dr. Holly Scott-Hetchler, dentist in Lansing, is pleased to join Facebook and Twitter. By joining such popular social media channels, Dr. Scott-Hetchler establishes a new avenue for communicating with her patients and even her staff.
Patients are encouraged to visit Dr. Holly Scott-Hetchler's interactive website at http://www.hollydds.com/ to gain instant access to the practice's Facebook and Twitter accounts. From the homepage, patients can simply click on the available icons, in which they will be redirected to Facebook ...
Boise Dentist Helps Patients Easily Schedule Appointments With Website Feature
2013-06-03
With a newly designed and updated website, Dr. Scott Hayhurst, Boise dentist, invites patients to visit his practice website to make their next appointment. The interactive website provides a host of valuable dental resources for patients to explore. With the online appointment-requesting feature, patients can easily request an appointment without interrupting their day-to-day activities.
"Our convenient online appointment requesting allows our patients to easily request an appointment at any time of the day. Whether they are at work, or at home, patients can visit ...
Richmond Dentist Offers Online Appointment Requesting
2013-06-03
Leading Richmond dentist, Dr. Robert Steadman, is pleased to announce the recent addition of an online appointment-requesting feature for patients who prefer online communication to the phone. This feature was added to the practice's website and can be accessed by patients at all hours of the day to request an appointment with Dr. Steadman.
The new online appointment-requesting feature has enabled the practice to increase office efficiency while making appointment setting more convenient than ever for patients seeking a dentist in Richmond, VA. Requesting an appointment ...
Dentist In Baltimore Makes Receiving Treatment Easier Than Ever Before With New Online Feature
2013-06-03
Dr. K. Michael Murphy, dentist in Baltimore, is pleased to offer patients a new way to save time during their busy days - online appointment requesting. To request appointment availability, patients can visit the practice's website at http://www.baltimoreuptowndentist.com/ for more information.
By visiting the "Appointment Request" page, patients can simply fill out the available form for access to appointment availability. Once completed, the scheduling coordinator for this Baltimore dentist will contact the patient to confirm their appointment.
"I ...
Troy Dentist Offers Helpful Whitening Tips For Improved Appearances
2013-06-03
Everybody loves a bright, white smile, and Drs. Debra Halsey and William Carmody, Troy dentists, are working to provide their patients with helpful whitening tips so they can enjoy an improved smile. Today there are a variety of products and procedures available to help improve the look of a patient's smile. With professional Zoom! Whitening available at Rochester Dental, as well as take home whitening kits, Drs. Halsey and Carmody encourage patients to visit their office for the best treatments possible.
"Whether our patients enjoy our in-office whitening treatments ...
LAST 30 PRESS RELEASES:
Crystallographic engineering enables fast low‑temperature ion transport of TiNb2O7 for cold‑region lithium‑ion batteries
Ultrafast sulfur redox dynamics enabled by a PPy@N‑TiO2 Z‑scheme heterojunction photoelectrode for photo‑assisted lithium–sulfur batteries
Optimized biochar use could cut China’s cropland nitrous oxide emissions by up to half
Neural progesterone receptors link ovulation and sexual receptivity in medaka
A new Japanese study investigates how tariff policies influence long-run economic growth
Mental trauma succeeds 1 in 7 dog related injuries, claims data suggest
Breastfeeding may lower mums’ later life depression/anxiety risks for up to 10 years after pregnancy
Study finds more than a quarter of adults worldwide could benefit from GLP-1 medications for weight loss
Hobbies don’t just improve personal lives, they can boost workplace creativity too
Study shows federal safety metric inappropriately penalizes hospitals for lifesaving stroke procedures
Improving sleep isn’t enough: researchers highlight daytime function as key to assessing insomnia treatments
Rice Brain Institute awards first seed grants to jump-start collaborative brain health research
Personalizing cancer treatments significantly improve outcome success
UW researchers analyzed which anthologized writers and books get checked out the most from Seattle Public Library
Study finds food waste compost less effective than potting mix alone
UCLA receives $7.3 million for wide-ranging cannabis research
Why this little-known birth control option deserves more attention
Johns Hopkins-led team creates first map of nerve circuitry in bone, identifies key signals for bone repair
UC Irvine astronomers spot largest known stream of super-heated gas in the universe
Research shows how immune system reacts to pig kidney transplants in living patients
Dark stars could help solve three pressing puzzles of the high-redshift universe
Manganese gets its moment as a potential fuel cell catalyst
“Gifted word learner” dogs can pick up new words by overhearing their owners’ talk
More data, more sharing can help avoid misinterpreting “smoking gun” signals in topological physics
An illegal fentanyl supply shock may have contributed to a dramatic decline in deaths
Some dogs can learn new words by eavesdropping on their owners
Scientists trace facial gestures back to their source. before a smile appears, the brain has already decided
Is “Smoking Gun” evidence enough to prove scientific discovery?
Scientists find microbes enhance the benefits of trees by removing greenhouse gases
KAIST-Yonsei team identifies origin cells for malignant brain tumor common in young adults
[Press-News.org] Surprising Trend: "Cord-Cutters" Cut Internet More Often Than TV - CheapTVSpots.comA surprising trend in "cord-cutting" has emerged. Recent statistics show more internet subscribers have canceled service than TV subscribers. Additional data points to television as superior for reaching customers with expendable income.