Hand-Crafted Coffee Shop Receives Ample Support from the Community and Praise from Izolda Gomez

PHILADELPHIA, PA, June 05, 2013

A recent article posted in the East Valley Tribune celebrates the owner of Bergie's Coffee Roast House as one of the area's most beloved baristas, a report that brought coffee shop owner Izolda Gomez immense encouragement. "It shows that slow roasters and hand-crafted coffee is worth the extra effort," she said. The article highlights Brian Bergeson, the co-owner of the business along with his brother Bruce and sister-in-law, Linda.

The coffee house won the 2013 Best of East Valley award because of its exceptional coffee blend and community-oriented atmosphere. Izolda comments on the "cozy, bohemian" vibe described in the East Valley Tribune. "It's further affirmation for fellow coffee shop owners that people care more about the conversational environment and community investment than the fast and cheap, lower quality coffee flavors," she said.

Izolda Gomez is a community leader and enthusiastic owner of Morning Brew, a coffee shop in Durham, North Carolina, that strives to encourage other professionals in the coffee industry toward like-minded goals of quality and sustainability. She is also passionate about incorporating a home-away-from-home feel in her coffee house, a characteristic she attributes to the success of Morning Brew. The article continues to point out the East Valley coffee shop with a similar personality. "Some are sterile, some are edgy and some are cozy," said Brian Bergeson, "We're cozy."

The shop is further praised for hosting regular meetings, groups, book clubs and other functions. Izolda Gomez emphasizes Bergie's Coffee Roast House as a community center, a social spot that generates loyal customers. "Coffee shop owners who invest in their community as an integral part of their model tend to see business flourish," she said. "The other vital aspect for gaining exposure is by roasting slow, hand-crafted coffee."

The article states what many of Brian Bergeson's loyal consumers would attest to, which is that "a good cup of coffee starts with a good roast." Creating an excellent atmosphere is crucial, but according to Brian, so is the quality of coffee. "You roast slow and you roast steady - but not too slow." He said.

Izolda Gomez comments on the level of precision involved in brewing a good cup of coffee. "Successful coffee houses have to do more than just sell cheap coffee these days. The industry is showing trends that describe it as more of an art form - and customers are giving positive feedback," she said. Izolda Gomez trains her baristas in the art and precision of hand-crafted coffee techniques through her roasting company's training opportunities. The roasting company teaches baristas how to develop a refined pallet and properly measure when it comes to following a strict brewing guide. "It's much more involved than some people think," Izolda Gomez said.

ABOUT:

Izolda Gomez is the owner of Morning Brew, a hand-crafted coffee shop in Durham, North Carolina. The highly trained baristas strive to change how locals define quality coffee by consistently offering seasonal, fresh and flavorful coffee blends. She is also deeply invested in the community and seeks to host a variety of events, including open mic nights and poetry slams. Morning Brew aims to improve the coffee industry by supplying consumers with sustainable options and supporting fair trade goods.