PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

The chemistry behind lobster color and shell disease: New American Chemical Society video

2013-08-20
(Press-News.org) With lobster shell disease moving up the East Coast toward Maine — now observing Maine Lobster Month — a new video from the world's largest scientific society focuses on the disease, the chemistry of lobster shell color and why lobster shells turn red during cooking. The American Chemical Society (ACS) video, the latest episode in ACS' award-winning Bytesize Science series, is at http://www.BytesizeScience.com.

In the video, Michael Tlusty, Ph.D., director of research at the New England Aquarium, describes how his lab grows different colored lobsters in an effort to understand shell disease. The condition doesn't harm humans, but decreases the commercial value of lobsters by disfiguring the crustaceans' shells. Caused by bacteria, the disease appeared in southern New England waters in the 1990s.

Tlusty also explains the dramatic color change — from muddy brown to bright red — in lobster shells during cooking. Lobster shells have a red pigment, astaxanthin, obscured during life by yellow and blue pigments. Cooking breaks down the yellow and brown pigments, leaving astaxanthin, which is heat-resistant.

### For more entertaining, informative science videos and podcasts from the ACS Office of Public Affairs, view Prized Science, Spellbound, Science Elements and Global Challenges/Chemistry Solutions.

The American Chemical Society is a nonprofit organization chartered by the U.S. Congress. With more than 163,000 members, ACS is the world's largest scientific society and a global leader in providing access to chemistry-related research through its multiple databases, peer-reviewed journals and scientific conferences. Its main offices are in Washington, D.C., and Columbus, Ohio.

To automatically receive news releases from the American Chemical Society, contact newsroom@acs.org.

Follow us: Twitter Facebook END


ELSE PRESS RELEASES FROM THIS DATE:

Study finds PHS gene that prevents wheat from sprouting

2013-08-20
MANHATTAN, Kan. -- A new study about the common problem of preharvest sprouting, or PHS, in wheat is nipping the crop-killing issue in the bud. Researchers at Kansas State University and the U.S. Department of Agriculture-Agricultural Research Service, or USDA-ARS, found and cloned a gene in wheat named PHS that prevents the plant from preharvest sprouting. Preharvest sprouting happens when significant rain causes the wheat grain to germinate before harvest and results in significant crop losses. "This is great news because preharvest sprouting is a very difficult trait ...

NRAO: Starbirth surprisingly energetic: ALMA observations give new insights into protostars

2013-08-20
While observing a newborn star, astronomers using the Atacama Large Millimeter/submillimeter Array (ALMA) telescope discovered twin jets of matter blasting out into space at record-breaking speed. These surprisingly forceful molecular "winds" could help refine our understanding of how stars impact their cloudy nurseries and shape their emerging stellar systems. During their formative years, stars both take in and blast away tremendous amounts of matter. When this ejected material collides with the surrounding gas it glows, forming what is known as a Herbig-Haro (HH) object. ...

Landfill nation: What makes consumers less likely to recycle?

2013-08-20
Consumers are more likely to toss a dented can or a chopped-up piece of paper into the trash than to recycle it, according to a new study in the Journal of Consumer Research that examines recycling habits. "Although products that have changed shape are still recyclable, the likelihood of a consumer recycling a product or throwing it in the trash can be determined by the extent to which it has been distorted during the consumption process," write authors Remi Trudel (Boston University) and Jennifer J. Argo (University of Alberta). The authors looked at how consumers ...

When do consumers think a freebie is more valuable than a discounted product?

2013-08-20
Consumers may value a free gift more than a deeply discounted promotional item, especially if it comes from a prestigious brand, according to a new study in the Journal of Consumer Research. "Since consumers believe the value of a free product is likely to be consistent with the value of the purchased product, pairing a free product with a high-end product may very well increase perceptions of its value," write authors Mauricio M. Palmeira (Monash University) and Joydeep Srivastava (University of Maryland). These days, companies often offer bonus products for free or ...

The blushing shopper: Does it matter what else you put in the basket with the anti-gas medication?

2013-08-20
Buying certain products can be embarrassing. But a new study in the Journal of Consumer Research says shoppers should make more conscious choices about what to add to their shopping carts to alleviate the embarrassment. "Shopping basket composition can determine how consumers feel when purchasing embarrassing products. Contrary to conventional wisdom, additional purchases don't always reduce embarrassment but may worsen it instead," write authors Sean Blair and Neal J. Roese (both Kellogg School of Management, Northwestern University). "And when additional products do ...

When is controversy (not) good for building product buzz?

2013-08-20
A little bit of controversy can be intriguing, but too much turns consumers off, according to a new study in the Journal of Consumer Research. "Controversial topics can make consumers uncomfortable (since they worry about offending others) and therefore less likely to discuss them. Whether or not consumers are willing to discuss a controversial topic depends on a combination of their level of interest and comfort (or discomfort)," write authors Zoey Chen (Georgia Institute of Technology) and Jonah Berger (Wharton School of the University of Pennsylvania). Conventional ...

Neurologists report unique form of musical hallucinations

2013-08-20
MAYWOOD, Ill. – One night when she was trying to fall asleep, a 60-year-old woman suddenly began hearing music, as if a radio were playing at the back of her head. The songs were popular tunes her husband recognized when she sang or hummed them. But she herself could not identify them. This is the first known case of a patient hallucinating music that was familiar to people around her, but that she herself did not recognize, according to Dr. Danilo Vitorovic and Dr. José Biller of Loyola University Medical Center. The neurologists describe the unique case in the journal ...

Ironic outcomes: Being specific, not flexible, helps consumers achieve their goals

2013-08-20
Worried you won't meet your goal? According to a new study in the Journal of Consumer Research, you'll be more likely to succeed if you make specific plans to implement it. "Consumers believe that flexibility increases their chances of achieving a goal. While this is sometimes true, relatively rigid structures can simplify goal pursuit by eliminating the need to make demanding choices, ultimately making a goal less difficult to achieve," write authors Liyin Jin (Fudan University), Szu-Chi Huang, and Ying Zhang (both University of Texas, Austin). The authors looked at ...

Low self-esteem consumers: When does standing out help you fit in?

2013-08-20
Consumers who buy brands to stand out may actually be trying to fit in, according to a new study in the Journal of Consumer Research. "Our research suggests that seeking differentiation via brands may actually be another tactic to achieve belongingness," write authors Sara Loughran Dommer (Georgia Institute of Technology), Vanitha Swaminathan (University of Pittsburgh), and Rohini Ahluwalia (University of Minnesota). The authors explored how and why consumers use brands to stand out within a group. For example, certain brands can help consumers feel like they belong, ...

Hitting the gym may help men avoid diet-induced erectile dysfunction

2013-08-20
Bethesda, Md. (Aug. 20, 2013)—Obesity continues to plague the U.S. and now extends to much of the rest of the world. One probable reason for this growing health problem is more people worldwide eating the so-called Western diet, which contains high levels of saturated fat, omega-6 polyunsaturated fatty acids (the type of fat found in vegetable oil), and added sugar. Researchers have long known that this pattern of consumption, as well as the weight gain it often causes, contributes to a wide range of other health problems including erectile dysfunction and heart disease. ...

LAST 30 PRESS RELEASES:

Two-way water transfers can ensure reliability, save money for urban and agricultural users during drought in Western U.S., new study shows

New issue of advances in dental research explores the role of women in dental, clinical, and translational research

Team unlocks new insights on pulsar signals

Great apes visually track subject-object relationships like humans do

Recovery of testing for heart disease risk factors post-COVID remains patchy

Final data and undiscovered images from NASA’s NEOWISE

Nucleoporin93: A silent protector in vascular health

Can we avert the looming food crisis of climate change?

Alcohol use and antiobesity medication treatment

Study reveals cause of common cancer immunotherapy side effect

New era in amphibian biology

Harbor service, VAST Data provide boost for NCSA systems

New prognostic model enhances survival prediction in liver failure

China focuses on improving air quality via the coordinated control of fine particles and ozone

Machine learning reveals behaviors linked with early Alzheimer’s, points to new treatments

Novel gene therapy trial for sickle cell disease launches

Engineering hypoallergenic cats

Microwave-induced pyrolysis: A promising solution for recycling electric cables

Cooling with light: Exploring optical cooling in semiconductor quantum dots

Breakthrough in clean energy: Scientists pioneer novel heat-to-electricity conversion

Study finds opposing effects of short-term and continuous noise on western bluebird parental care

Quantifying disease impact and overcoming practical treatment barriers for primary progressive aphasia

Sports betting and financial market data show how people misinterpret new information in predictable ways

Long COVID brain fog linked to lung function

Concussions slow brain activity of high school football players

Study details how cancer cells fend off starvation and death from chemotherapy

Transformation of UN SDGs only way forward for sustainable development 

New study reveals genetic drivers of early onset type 2 diabetes in South Asians 

Delay and pay: Tipping point costs quadruple after waiting

Magnetic tornado is stirring up the haze at Jupiter's poles

[Press-News.org] The chemistry behind lobster color and shell disease: New American Chemical Society video