An Effective Online and Social Media Strategy Keeps Perspective Magazine in the Lead
The top independent publication for the timeshare and fractional industry has over 40 times the number of social media followers than the next closest competitor.
CRAMLINGTON, ENGLAND, November 10, 2010
Timeshare and fractional ownership publisher Perspective Magazine continues to lead the rest of the industry when it comes to online outreach, as recent statistics demonstrate the effectiveness of its most recent social media and internet-based efforts.With over 24,000 people following the magazine's various touchpoints on platforms such as Twitter, Facebook and LinkedIn, the company is setting the pace for the industry's media companies according to Perspective Magazine president and CEO, Paul Mattimoe.
"We have dedicated significant time and resources to ensure we are a dominant social media player in the industry. Our footprint on Twitter alone is several thousand followers ahead of any other industry-specific independent media company," said Mattimoe. "Social media is crucial for us to disperse the latest industry information as quickly as possible to the professionals that rely on that information and to continue to deliver unrivalled value to our advertisers."
Perspective Magazine has also introduced features on its website to allow for more interactivity among readers. An industry forum, called Perspective Forums, is located within the Perspective Magazine website and is a place where timeshare and fractional professionals from across the world can share ideas and discuss issues unique to the industry.
The website is now linked to all of the major social media sites, allowing readers to share articles and comments to others through their online accounts.
An example of the global reach of the company can be seen in a new feature located at the bottom right-hand corner of the website. By clicking onto a red circle, a constantly updating map appears showing the locations of the most recent 1,000 readers from across the world and showing just a snap shot of the reach of the truly a global, multi-media organization.
"Our recent expansion to four regional magazines has reinforced our position as the most read industry publisher in the world. When you add in the online readership and our social media following, we are clearly the most effective channel for professionals to get their message out to the rest of the industry," Mattimoe said.
For more information about Perspective Magazine and how to reach its multi-media readership, please visit http://perspectivemagazine.com.
About Perspective Magazine
Perspective Magazine publishes four regional brands: industry publications Perspective Magazine North America, Perspective Magazine Europe & Middle East, Perspective Magazine South Africa and Perspective Magazine Asia Pacific. Together, the industry magazines have become the most read independent trade publications globally for the shared ownership industry and the company is a media sponsor of 30 major industry events around the world. The company's consumer magazine, Owners Perspective Magazine, is the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public. Distribution is via a variety of high-profile consumer channels including, but not limited to, more than 150 first class airport lounges worldwide with over a dozen airlines such as British Airways, Virgin Atlantic, Emirates, Singapore Airlines, American Airlines, United Airlines, and Delta as well as hundreds of luxury hotels, resorts, spas and golf clubs.
For more information visit http://perspectivemagazine.com or email Steve Luba, Director of Public Relations, at steveluba(at)perspectivemagazine.com. For information on advertising and editorial opportunities visit http://perspectivemagazine.com/advertise.