Olive Software Announces Availability of OLIVads

For the first time, advertisers can purchase one-order space in the electronic editions of the leading newspaper brands across the U.S.

2014-03-14

AURORA, CO, March 14, 2014 (Press-News.org) Olive Software announces the immediate availability of OLIVads, their digital advertising and server network, enabling advertising placement across electronic editions (e-editions) of newspapers produced through the Olive Software platform. Olive Software enables the network and also handles the production and ad server activities required to bring national advertisers to hundreds of newspapers and millions of readers.

"This is the first industry-wide initiative which gives advertisers and publishers easy access to this new and exciting advertising network," said Dewayn Davis, Olive Software CEO. "OLIVads is another compelling example of our commitment to being a proven revenue partner for our publishers. Individual publishers are often unable to attract national advertisers, but the breadth of the Olive Software catalog brings these campaigns, and the resulting revenue opportunity, to all of our publishing partners."

Highly Engaged Audience, Ease of Ad Placement, Tablet Viewership Growth
E-editions are the replica editions of newspapers available online and customized by Olive Software for optimal viewing across multiple devices. The surge in tablet and other large mobile screen use have directly contributed to the growing popularity of Olive Software's e-edition platform. Olive Software is uniquely positioned in this space thanks to its best-of-breed replica viewer.

OLIVads is the latest market-leading innovation from Olive Software and it's designed to help publishers and advertisers reap the benefits of national advertising campaigns. According to analytics, the typical Olive e-edition reader views more than 30 pages in a session and spends more than 18 minutes reading each edition. These statistics reflect the deeply engaged audience OLIVads offers national advertisers.

OLIVads enables advertisers to place advertising directly in multiple newspaper e-editions with a single order; the number of e-editions participating in OLIVads is projected to grow to the hundreds over the next 12 months. Advertising options include spadeas before the front page, full pages within the paper as well as inserts. Ads will appear in the same position in all papers across the network.

Ad sales for OLIVads are being handled by JPIPERmedia. As stated by JPIPERmedia President Jeff Piper, "OLIVads is the first media offering that actually merges digital and on-page. A traditional newspaper buyer can buy this as a supplement to their on-page program, or a digital agency can add to their online buys. No other medium currently bridges the two media segments."

About Olive Software
Olive Software, Inc. was founded in 2000 and developed an innovative, intelligent content processing technology making publications available in an accessible, reusable and enriched XML format, eliminating the need for dedicated production systems, manual tagging, cumbersome workflows and specialty front-end applications. Olive has numerous patents in the field of intelligent content processing and parallel computing and is a market leader in digital content enrichment and content conversion services. Olive has customers in nineteen countries, produces hundreds of publications, and has digitized millions of historical archive pages.

About JPIPERmedia
JPIPERmedia was founded in 2009. It is presently the fastest growing newspaper sales rep firm in the United States, representing more than 430 newspapers in the U.S. and Canada.

For more information about Olive Software:
Joe Wikert, joe.wikert@olivesoftware.com, 317-288-7009

For more information on OLIVads:
Jeff Piper, jeff@jpipermedia.com, 763-657-7188

For newspapers looking to partner with Olive Software and OLIVads:
Mark Stange, mark.stange@olivesoftware.com, 937-478-7004

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