NEW YORK, NY, March 25, 2014 (Press-News.org) According to a new study, seen exclusively by Marketing Week, the happiest brands maintain an emotional bond with consumers. "Such connection is thoroughly developed over years by keeping advertising promises, customer care and hence gaining consumers' trust", explains Colm Horgan of Marketing on 6th, NYC, INC. The study reveals that Cadbury is the 'happiest' brand, followed by Andrex and Google on the second and third position.
About Marketing on 6th
For the 'Happy Brand' study, undertaken by advertising agency Isobel in association with Cog Research, 100 brands were chosen from the biggest market categories and the largest brands in those categories feature in this study. Isobel identified brands with fundamental happiness about them rather than those going through a temporary happy period. The selected brands comprise retail, FMCG, politics, newspapers, banking, airlines and digital/entertainment. In order to measure the popularity of the brands among consumers, Isobel questioned 1,250 people to rank those brands on five core values: playfulness, generosity, happiness, trustworthiness and optimism.
The research reveals that the top ten of happy brands must score well on each of the five characteristics. Colm Horgan of Marketing on 6th, NYC, INC. says: "It becomes clear that happy brands create a positive image in the consumers' minds. They are trusted, make people feel good and hence increase brand loyalty." On the contrary, brands with lower scores are on the bottom of the 'Happy Brand' list for being 'less generous', 'pessimistic' and 'untrustworthy'. "Brands like Andrex, that have scored high in this study, stick to their advertising promises, so people know exactly what they get every single time they purchase a product of this brand," explains Colm Horgan of Marketing on 6th, NYC, INC.. "This creates trust among consumers and makes them want to come back," Colm Horgan continues.
The way towards the top ten of the Isobel study is message-driven advertising through charm and care. "It is all about building this emotional connection with people and delivering on a consistent basis," says Colm Horgan of Marketing on 6th, NYC, INC. Andrex for example guarantees 'soft, strong and very long' and the introduction of the puppy in the 1970s has allowed the brand to explore happiness as a theme. "Always shown as a playful, energetic and lovable character, the puppy provokes positive emotions and makes consumers smile, in turn helping to convey the attributes of our brand", explains Andrex' Marketing Director, Alex Pickering.
Marketing on 6th, NYC, INC., an outsourced sales and marketing firm based in New York City, are chosen by their clients to raise brand awareness and transmit a positive image of their clients' brands to consumers. "In addition to that," explains Managing Director Colm Horgan, "we provide advice and guidance for our clients and emphasise the importance of consistent advertising campaigns throughout all channels and consumer care." Colm Horgan believes that 'happy brands' are trustworthy and understand the importance of their customers by looking after them which leads to increased brand loyalty and return on investment.
Marketing on 6th is an ambitious Direct Sales force that links Fortune 500 companies to their future consumers.
Marketing on 6th, NYC, INC. Say Happy Brands Focus On Keeping Their Promises To Increase Customer Loyalty
Following new research revealing the secrets of a happy brand, Marketing on 6th, NYC, INC. insist that brands need to deliver their advertising promises consistently in order to reach such bond with their customers and increase loyalty.
2014-03-25
ELSE PRESS RELEASES FROM THIS DATE:
Patients With Damaged Teeth In Kingsport Seek Dental Crowns For Restoration
2014-03-25
When tooth decay becomes so severe that it damages a patient's teeth to the point that veneers, bonding or any other conservative treatments are not possible restorative treatment options, the Kingsport area family dentists at Guest, Guest and Guest offer dental crowns to put strength back into teeth. Dr. Charles Guest, Dr. Cheston Guest and Dr. Meaghan Guest work together to provide their patients in Kingsport with dental crowns for an ideal solution to restore their teeth to their natural state and strength.
"Today, there are a variety of treatment options to restore ...
Del Rio, TX Family Dentist Is Using Social Media To Reach Out To Patients
2014-03-25
Dr. Edson Martinez is a Del Rio, TX family dentist who is excited that his practice is utilizing social media to increase their online presence. He hopes the practice's Facebook page and Twitter account make it easier for patients to interact with his office staff online. Through these leading social media channels, patients can maintain open and up-to-date communication.
"I am glad that we are able to jump into the social media world with a Facebook page and Twitter account for our practice. I know that many of our patients use these services frequently and I'm excited ...
Dr. Mayoor Patel Celebrates 19 Years In Specialized Dentistry
2014-03-25
The dental field isn't just teeth and gums, and Dr. Mayoor Patel understands that. For more than 19 years, Dr. Patel has been providing patients with superior dental health care that far outreaches teeth and gums. He works with his patients to expand on dental sleep medicine and headaches in Atlanta-areas not all dentists are aware of. With over 19 years of experience, Dr. Patel looks forward to providing his patients with the care they need for optimal oral and overall health.
"it truly is an honor to practice care in the areas of craniofacial pain, orofacial pain and ...
Straighter Teeth with Invisalign Helps Spring Residents Smile with Confidence
2014-03-25
Invisalign has been a proven treatment option for both adults and teenagers who have always wanted a straighter smile without the need for metal braces. Patients who are unsatisfied with their smile can contact Dr. Michael Morris in Spring about Invisalign. With a proper consultation, Dr. Morris can determine if this treatment plan is the best option for that individual patient.
"As the seasons change, now is the time many people are looking to change their appearance. Invisalign takes a modern approach to straightening teeth by using a series of custom-made comfortable, ...
Second-Tier CT Solutions Getting the Job Done
2014-03-25
Providers are increasingly turning to second-tier CT solutions to find the optimal balance of price and performance. This according to the latest KLAS report, CT 2014: Can You Do More with Less?
Three out of the four vendors in the study scored in the 90s (out of 100), indicating that providers' needs are primarily being met, if not exceeded. KLAS spoke to over 100 providers from 87 organizations to find out how different second-tier CT vendors are performing and to discover who providers are choosing in new deals. In regard to purchasing, many providers did not go with ...
The plea deal of an ex-banker details tax-evasion schemes
2014-03-25
In an effort to crack down on offshore accounts, federal prosecutors have stepped up investigations of the largest Swiss banks, their bankers and account holders. The most recent bank to come under scrutiny is Credit Suisse.
In 2011, federal prosecutors issued indictments against eight bankers with ties to Credit Suisse alleging they conspired with wealthy Americans to hide approximately $3 billion. Each of the bankers could face up to 5 years in prison and large fines. The bankers, however, remained outside of the country and beyond the reach of federal prosecutors.
Plea ...
Florida court allows warrant where CI had supplied incorrect information
2014-03-25
Whenever an individual is suspected of committing a Florida drug crime, there will generally be a long investigation by law enforcement officers. In some situations, this will include the use of confidential informants (CI). These individuals will often be used to make drug purchases from the suspects, and police use the evidence from these transactions as the basis for securing warrants.
A recent decision by the Florida Court of Appeals has made it much easier for police investigating drug crimes. In this case, an informant told police that a person was selling drugs ...
Chicago man dies in massive accident in Indiana
2014-03-25
A tragic accident on I-94 in Indiana led to the death of three and injured dozens. The exact cause of the multicar pile-up is still under investigation. A report by a local ABC affiliate noted witnesses reported that the roadways were slick, with some areas of the highway having white-out conditions.
One victim of the accident was a resident of Chicago. A 66 year-old County Coroner for LaPorte was killed, along with his dog. Depending on the results of the investigation, his family will likely have a successful wrongful death claim against those responsible for the tragic ...
How does the Kaley case affect the seizure of assets before trial?
2014-03-25
Undergoing a criminal investigation and grand jury indictment is even more complicated when bank accounts are frozen. How do you pay for an attorney to defend against the charges supporting the government seizure? This is exactly the question that the U.S. Supreme Court addressed in a recent case.
Brian and Kerri Kaley were indicted by a grand jury for an alleged plot to steal and re-sell medical devices. Based on the indictment, the federal government obtained a restraining order freezing their assets. This left the couple without any money to hire a criminal defense ...
Study finds that no amount of alcohol is safe for drivers
2014-03-25
When you think about dangerous drunk drivers, you likely think of drivers with a high blood alcohol level, weaving in and out of their lanes. Although such drivers certainly pose a significant danger to other motorists, a recent study has found that even drivers with a very low blood alcohol level can significantly increase the risk of a fatal car accident.
The study was conducted by researchers from the University of California, San Diego and recently published in the journal Injury Prevention. During the study, researchers examined 570,731 fatal car accidents occurring ...
LAST 30 PRESS RELEASES:
ACP’s Best Practice Advice addresses use of cannabis, cannabinoids for chronic noncancer pain
Beyond photorespiration: A systematic approach to unlocking enhanced plant productivity
How a small number of mutations can fuel outbreaks of western equine encephalitis virus
Exposure to wildfire smoke linked with worsening mental health conditions
Research uncovers hidden spread of one of the most common hospital-associated infections
Many older adults send their doctors portal messages, but who pays?
Fine particulate matter from 2020 California wildfires and mental health–related emergency department visits
Gender inequity in institutional leadership roles in US academic medical centers
Pancreatic cells ‘remember’ epigenetic precancerous marks without genetic sequence mutations
Rare combination of ovarian tumors found in one patient
AI-driven clinical recommendations may aid physician decision making to improve quality of care
Artificial intelligence has potential to aid physician decisions during virtual urgent care
ACP and Annals of Internal Medicine present breaking scientific news at ACP’s Internal Medicine Meeting 2025
New study reveals polymers with flawed fillers boost heat transfer in plastics
Signs identified that precede sudden arrhythmic death syndrome in young people
Discovery of bacteria's defence against viruses becomes a piece of the puzzle against resistance
Pre-eclampsia is associated with earlier onset and higher incidence of cardiovascular risk factors
Warwick astronomers discover doomed pair of spiralling stars on our cosmic doorstep
Soil conditions significantly increase rainfall in world’s megastorm hotspots
NK cells complexed with bispecific antibody yield high response rates in patients with lymphoma
Planetary health diet and mediterranean diet associated with similar survival and sustainability benefits
Singapore launches national standard to validate antimicrobial disinfectant products
Molecular stool test could improve detection of tuberculosis in adults with HIV
Suspected fibrocartilaginous embolus in Asian small-clawed otter (Aonyx cinereus)
Enhancing heat transfer using the turbulent flow of viscoelastic fluids
Exercise as an anti-ageing intervention to avoid detrimental impact of mental fatigue
UMass Amherst Nursing Professor Emerita honored as ‘Living Legend’
New guidelines aim to improve cystic fibrosis screening
Picky eaters by day, buffet by night: Butterfly, moth diets sync to plant aromas
Pennington Biomedical’s Dr. Leanne Redman honored with the E. V. McCollum Award from the American Society for Nutrition
[Press-News.org] Marketing on 6th, NYC, INC. Say Happy Brands Focus On Keeping Their Promises To Increase Customer LoyaltyFollowing new research revealing the secrets of a happy brand, Marketing on 6th, NYC, INC. insist that brands need to deliver their advertising promises consistently in order to reach such bond with their customers and increase loyalty.