Debenhams Reports Women Have Christmas All Wrapped Up

Debenhams has revealed results of a new survey that shows 80% of presents under the Christmas tree are selected, purchased and wrapped by women.

2010-12-11

LONDON, ENGLAND, December 11, 2010 (Press-News.org) Debenhams has revealed that over 80% of presents under the Christmas tree are selected, purchased and wrapped by women.

A new survey from the department store revealed that most women buy the majority of Christmas gifts for partners, children, grandparents, neighbours, friends and even themselves, plus stock up on expertly-wrapped standby unisex gifts such as wine and chocolates for unexpected Christmas visitors.

Debenhams spokesperson Michelle Dowdall commented: "While tradition states that the male is the head of the household, when it comes to Christmas shopping, women clearly wear the trousers.

"Whilst novelty gifts or boxes of chocolates may be a surprise for wives and mums on Christmas morning, the majority of women have already chosen or even bought the gifts they receive from their loved ones.

"When women are Christmas shopping they know exactly what will make themselves and their partner happy. Men seem a little less certain and often seek advice or guidance, which is why as a result of this survey we have briefed our army of personal shoppers to know exactly what to ask to help men find that perfect gift for their partner."

In a survey of 1,000 pre-Christmas customers, women came out as the seasoned shoppers, planning ahead of the crowds to purchase the perfect gift for every family member, putting thought and effort into each present.

Some admitted to buying gifts for themselves as early as September and presenting their husband with a receipt and present to put away until December. Others wrote wish lists for their partners, knowing that the gifts would appear under the tree come Christmas morning with little or no added surprises.

The survey showed that 69% of women chose presents for their partner based on their own ideas, whereas only 21% of the presents were based on a specific item their partner had requested, and 10% were impulse buys.

Men seem to be relying on their partners wish list when Christmas shopping, with 49% choosing directly from the wish list, 37% using gifts their wives had bought and given to them and 11% impulse buys. There also seems to be a clear tendency that the older the man gets the more he follows the wish list.

Michelle Dowdall continued: "In December we see men walking around our stores clutching on to wish lists as if they were winning lottery tickets, whereas women are much more adventurous and find inspiration as they go along."

The study found that men tended to choose 'safe' Christmas gifts for her such as lingerie, perfume gift sets, jewellery and premium cosmetics, yet women included cosier items such as jumpers, coats and slippers on their wish lists.

About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including women's and men's fashion, kid's clothing, Christmas gifts for men, home, perfume gifts and health and beauty gift sets.

Debenhams is the second largest department store chain in the UK.

Debenhams operates 167 stores in the UK, Republic of Ireland and Denmark, comprising 154 full department stores and 13 Desire by Debenhams stores, which is a small store concept featuring an edited product range. Debenhams also has 60 international franchise stores in 23 countries. Debenhams online store can be found at Debenhams.com, where shoppers can find out all about the latest products to reach Debenhams's via Debenhams TV.

Website: http://www.debenhams.com/

ELSE PRESS RELEASES FROM THIS DATE:

Kuoni Launches New Italy Holidays Brochure for 2011

2010-12-11

Kuoni, the luxury holiday specialist, recently launched its all new brochure for 2011 holidays in Italy. In its pages, readers will find quintessential Italian experiences ranging from cookery lessons in Tuscany and visits to Lake Como to zooming round the countryside in a Maserati and climbing up Mount Etna. These experiences prove that La Dolce Vita is thriving in our Italy holidays with a selection of colourful activities on offer in Kuoni's latest Italy brochure, which is valid between January and December 2011. "From city breaks and glorious Italian lake holidays, ...

The National Trust Wins Green Award for A Plant in Time Exhibition

2010-12-11

The National Trust and Yorkshire and Clydesdale Banks' A Plant in Time touring garden exhibition has won the best Green Event Award (shows/exhibitions) at the prestigious global Green Awards 2010 gala ceremony. The award was presented at the Natural History Museum in London. Judging was based on the criteria of creativity, innovation, effectiveness of the communication campaign and media vehicles employed. The winning entries were the judges pick of the best global campaigns communicating sustainability. 'A Plant in Time' was an innovative, fun, inter-active exhibition, ...

Superbreak Launches Royal Wedding Packages

2010-12-11

Superbreak, the short break specialist, has announced the launch of its royal wedding packages, allowing customers the opportunity to secure a break in advance of the April wedding date. The York-based tour operator has launched a selection of royal wedding breaks ranging from 2- to 3-night breaks to ensure customers have the chance to celebrate the royal wedding in April next year. Customers can choose from a range of 3- to 5-star hotel breaks in central London, securing hotel rooms in Kensington, Knightsbridge and the West End to appeal to most budgets and tastes. ...

Standard Life and Life Academy Launch the 'Everyone Needs a Plan' Report

2010-12-11

Standard Life and Life Academy, the life and retirement planning charity, have published the report 'Everyone Needs a Plan', to coincide with the launch of Financial Planning Week. The report suggests that consumers are in the eye of a financial storm with only 51% of adults currently saving while 28% actively choose not to save*. Authored by Alan Pickering, CBE and chairman of Life Academy, 'Everyone Needs a Plan' examines the UK savings culture and examines, case by case, the repercussions of non saving to consumers from all walks of life. It finds that the penalty ...

Debenhams Reports Nativity Costs Soaring for Competitive Parents

2010-12-11

Debenhams has reported that the trend for designer donkeys, Virgin Marys and Josephs is stronger than ever, with competitive parents splashing out up to GBP150 to ensure that their youngster is the brightest star in the nativity play. Grandma's chequered tea towels and chintzy tinsel from last year's tree are just not good enough it seems, as parents shape up their shepherds using the finest of materials. Designer chinos, shearling throws and fine silk party dresses are instead adorning this year's cast in community centres, churches and school halls for the annual ...

Newly-Released Feature Film "Change Of Life" Spotlights the Consequences of Hate and Shows Fred Phelps and His Westboro Baptist Church Members How to Find Redemption That Can Truly be Life Changing

2010-12-11

The fact that Rev. Fred Phelps' Kansas-based, Westboro Baptist Church plans to picket Elizabeth Edwards' (the estranged wife of Presidential Candidate John Edwards) funeral this Saturday, along with the fact that repealing Don't Ask Don't Tell (DADT) got defeated, and the recent gay bullying ending in teen suicides, all combines to show that racism and bigotry toward the GLBT community is still very much a part of American life and is entrenched in the belief systems of people. The independent film, "Change of Life", 2009 Winner Best Spiritual Film at the Great Lakes Independent ...

University of Hawaii at Manoa research focuses on congenital abnormality

2010-12-10

Researchers at the University of Hawai'i at Mānoa have developed innovative techniques that could have profound effects on congenital cervical vertebrae malformation research. In the cover-featured research article of the November issue of Molecular Reproduction and Development, researchers looked into congenital cervical vertebrae malformation in humans that can cause neural problems and increase susceptibility to stillbirth in women. Research advancement on abnormal vertebrae development has been limited due to the lack of lab animals with taxonomic equivalency ...

Our brains are wired so we can better hear ourselves speak

2010-12-10

Like the mute button on the TV remote control, our brains filter out unwanted noise so we can focus on what we're listening to. But when it comes to following our own speech, a new brain study from the University of California, Berkeley, shows that instead of one homogeneous mute button, we have a network of volume settings that can selectively silence and amplify the sounds we make and hear. Neuroscientists from UC Berkeley, UCSF and Johns Hopkins University tracked the electrical signals emitted from the brains of hospitalized epilepsy patients. They discovered that ...

Aromatase inhibitors increased risk of heart disease in postmenopausal women with breast cancer

2010-12-10

SAN ANTONIO — Postmenopausal women who take aromatase inhibitors as a treatment for breast cancer may be at an increased risk for developing cardiovascular disease, according to the results of a meta-analysis. These data, presented at the 33rd Annual CTRC-AACR San Antonio Breast Cancer Symposium, indicate that women presenting with breast cancer treatment who have risk factors for cardiovascular disease should be considered for a shorter duration of use of aromatase inhibitors. "It appears that aromatase inhibitors have a significant increase in cardiotoxic side effects, ...

Obese women with ER-positive/HER2-negative breast cancer have poorer survival rates

2010-12-10

SAN ANTONIO — Obesity was associated with worse overall and disease-free survival in women with operable breast cancer treated with adjuvant chemotherapy, but for the first time, researchers observed this finding in only a specific subset of patients – those with estrogen receptor (ER)-positive/HER2-negative disease. About one third of all adults in the United States are obese, posing a major public health problem because of obesity's association with an increased risk of diabetes and heart disease. This study indentified a new hazard associated with obesity. Results ...

LAST 30 PRESS RELEASES:

Economic evaluation of wastewater surveillance for COVID-19 testing in long-term care settings

Announcing Deep Origin as a sponsor of ARDD 2025

Cancer cells ‘power up’ when literally pressed to the limit

Huge hidden flood bursts through the Greenland ice sheet surface

The brain shapes what we feel in real time

New study confirms post-pandemic surge in gut-brain disorders

Through the shot glass, and what can be found in liverworts

Stepping for digital rewards

Developing next-generation analytical technique for gene and cell doping and ensuring ethics and fairness in sports

Debunking a life-threatening myth: "Tongue swallowing prevention" maneuvers delay CPR and might contribute to brain injury or death for collapsed athletes