ARIZONA, USA, December 16, 2010 (Press-News.org) Self improvement guru Stephanie Mulac says of her latest gift giveaway event - the fifth of her annual self improvement giveaway series which offers visitors free downloadable gifts worth thousands of dollars - "When it came to finding an audience for our gifts this year we realized that the majority of the people we would normally target online are hanging out on Facebook. So this year we are taking our event right to them."
Stephanie is certainly right about the sway Facebook has with online users. With more than 530 million registered users on its site, Facebook fully qualifies as an "online continent" in its own right. It is now safe to say that social media platforms have grown to such an extent in recent years that internet marketers ignore them at their own peril. But not every marketer has been able to make Facebook work for them, which is why Stephanie has been studying the platform to see how to bring people into her event on their own terms.
"What we realized early on was that the Like feature was the key to convincing Facebook users to take a second look at our event. The Like button is the means to making our promotion go viral."
She is not alone in this thinking. Lately the Facebook Like button has been appearing on content all across the web. When visitors to a site like a news story, or an article, they can register their approval by clicking on the Like button. But they are doing more than simply letting the content creator know that they have done a good job with their content.
Facebook will actually broadcast this nod of approval to friends of the person who clicked on the Like button, assuming they are a Facebook user and they are logged into the site. Here's Facebook's description of what is going on: "When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website."
So what does that mean? Simply that if you are fortunate enough to have pleased a Facebook user with thousands of Facebook friends, then there is a good chance that a large number of them are going to be considering visiting your site to see what all the fuss is about. And if they Like it too, then their friends will get to find out about it...
This is the power of viral marketing that every marketer would love to be able to tap into. And in turn, the outcome that Stephanie Mulac is hoping to achieve this year with her Self Improvement Gifts 5 giveaway event, set to launch on January 6th, 2011.
To help her with that goal, Stephanie has teamed up with self esteem expert Dr. Joe Rubino, and health and fitness professional Carolyn Hansen. Together they will be marshalling the forces of the self help crowd to bring together hundreds of free gifts in the self help niches - gifts with a combined value in the thousands of dollars.
But before the event launches, the three organizers of the giveaway will be making available pre-launch gifts - one each week - during the period leading up to the giveaway. Anyone interested in the event, and in claiming their first gift, can simply head across to the event's Facebook page and check out Stephanie's clever "reveal technique" to arouse curiosity and spread the word about the giveaway using her variation on the Like theme.
On the Facebook page for Self Improvement Gifts 5 - which can be found at http://www.facebook.com/selfimprovementgifts - users will be challenged with a question, the answer for which can be verified by clicking on the Like button for the page. When they do so, they also get access to the current list of free gifts, which grows, week by week, until the event launches and they can register for hundreds of extra similar gifts.
With four previously successful giveaway events already under her belt, Stephanie is looking to make this year's event the biggest one yet. And if Facebook proves to be the traffic juggernaut that she hopes it will, it is a safe bet that we will be seeing this social platform integrated even more tightly into giveaway events in the future.
To register as a JV partner/gift contributor for Stephanie, Joe and Carolyn's upcoming Self Improvement Gifts 5 Giveaway Event, visit http://selfimprovementgifts5.com/jvinvite on or after December 9, 2010 when JV invites begin. To join as a free member, when the event begins on January 6, 2011 - register here: http://selfimprovementgifts5.com/joinfree
For more information, please visit:
http://selfimprovementgifts5.com/jvinvite
Stephanie Mulac - http://selfimprovementgifts5.com/
Dr. Joe Rubino - http://www.theselfesteembook.com
Carolyn Hansen - http://21daystohealthyeating.com
Self Improvement Gifts 5 Taps Into Massive Facebook Audience
Marketers re-invent the ever-popular, 5th Annual Self Improvement Gifts event by combining it with the world's largest social platform.
2010-12-16
ELSE PRESS RELEASES FROM THIS DATE:
Advances in Breast Imaging Improve Patient Care, Aid in Earlier Cancer Detection
2010-12-16
The new KLAS "Breast Imaging 2010: A More Complete Picture" report takes an all-inclusive look at breast imaging technologies from a patient perspective, beginning with digital mammography and moving through CAD, MIS and ending with a discussion of newer breast-specific imaging technologies. Providers were noticeably energized about breast-specific imaging units such as the Dilon 6800 Gamma Camera and U-Systems somo-v INSIGHT whole breast ultrasound. However, because reimbursements vary, ROI occasionally takes a hit.
"Providers are looking for more patient-friendly imaging ...
Dorner's AquaPruf 7400 Ultimate Series Belt Conveyor Receives USDA's Recertification for the Meat and Poultry Industries
2010-12-16
Dorner Manufacturing's AquaPruf 7400 Ultimate Series has been recertified by the United States Department of Agriculture as the only modular conveyor on the agency's list of accepted equipment for the meat and poultry industry.
The 7400 Ultimate receiving its recertification means the conveyor design meets or exceeds USDA standards for sanitation, functionality and cleanliness in equipment. Dorner's 7400 Ultimate Series originally received its USDA certification in fall 2006.
"Sanitation is such an important topic to food processors, and will remain so for the foreseeable ...
Deadly Trucker Risks: Distraction and Drowsiness
2010-12-16
Deadly Trucker Risks: Distraction and Drowsiness
Recently, an 18-wheeler headed southbound on Route 394 near south suburban Crete T-boned a car headed eastbound on Steger Road. According to witnesses, the truck driver ran a red light right before colliding with the car, killing its driver, 32-year-old Kelle Ill. The semi driver was not injured. The cause of the crash remains uncertain and reports from investigators are pending.
Large commercial trucks present a unique danger on the road because of their size, weight and lengthy stopping distance. Unfortunately, fatal ...
FMCSA Black Box Rule Challenged in Federal Court
2010-12-16
FMCSA Black Box Rule Challenged in Federal Court
The United States Department of Transportation's Federal Motor Carrier Safety Administration (FMCSA) recently ordered JBS Carriers Inc. to install an electronic on-board recorder (EOBR) in every one of its commercial trucks -- over 700 in all -- by March 2011 or pay $81,780 in civil fines.
According to an FMCSA press release, the agency cited the carrier for 102 counts of falsifying driver's hours-of-service (HOS) records and three counts of allowing drivers with a suspended, revoked or canceled commercial driver's ...
Stifling the Right to Remain Silent
2010-12-16
Stifling the Right to Remain Silent
When arrested in the United States, we have the right to remain silent. Most of us know this without attending law school or interacting with law enforcement agents, as a result of pop culture representations of the Miranda warnings. However, one thing that many might not understand despite frequent repetition of the right to remain silent, is how to properly invoke this right.
Consider the case of Van Chester Thompkins. Thompkins was arrested and sat in virtual silence for nearly three hours after he was read his Miranda rights. ...
Giving Bankruptcy Judges "Cramdown" Power To Address Foreclosure Crisis
2010-12-16
Giving Bankruptcy Judges "Cramdown" Power To Address Foreclosure Crisis
The downturn in the real estate market two years ago was a major factor in sending America into recession. The subprime mortgage crisis exposed a house of financial cards, and the first wave of mass foreclosures began.
Today, a "new normal" of high unemployment and diminished property values has taken hold. The struggling economy itself, not overly fancy financial instruments, is pushing more and more people into foreclosure. And, for the most part, most of these home foreclosures no longer involve ...
A Family Approach to Estate Planning
2010-12-16
A Family Approach to Estate Planning
Talking about money, wills and possible inheritances is not always easy for parents or their children. Nonetheless, a family approach to estate planning has some surprising advantages, and it is an important part of a successful estate-planning strategy .
Some people regard their estate plans as secrets to be kept between themselves and their estate planning lawyers. However, discussing the future of a family's wealth together and openly can minimize conflict and avoid hurt feelings when wills are probated .
One benefit of ...
Issuing a Wake-Up Call to Colorado's Drowsy Drivers
2010-12-16
Issuing a Wake-Up Call to Colorado's Drowsy Drivers
The AAA Foundation recently released a survey finding that 41 percent of drivers admitted to falling asleep behind the wheel, one in 10 within the last year. The survey release coincided with Drowsy Driving Prevention Week which took place November 8-14. The public awareness campaign is designed to educate drivers, especially younger ones, about the dangers of drowsy driving and forms of prevention.
Teen drivers are a particular focus of the campaign. Fatigued driving is most common among young people who require ...
If a Golfer Fails to Yell "Fore," Does an Injured Person Have a Claim?
2010-12-16
If a Golfer Fails to Yell "Fore," Does an Injured Person Have a Claim?
Recreational accidents in New York City happen in every imaginable situation, from a boating accident on the Hudson to a bike crash in Central Park. A day of sun, fun and exercise can turn dark quickly when a serious injury or death results from a person's negligence or an equipment failure. Despite the best precautions and practice, a participant can suffer harm due to circumstances beyond his or her control, such as dangerous playground attractions, a faulty amusement ride harness or a lifeguard's ...
Driverless Cars? Ah, But Who Do You Sue?
2010-12-16
Driverless Cars? Ah, But Who Do You Sue?
A recent news article discussed the development of the "Google Car." A Toyota Prius has been equipped with software that "drives" it. The car has logged 140,000 miles and the only accident appears to have been when it was rear-ended by another driver. The question raised by the article was, if there was an accident where the "Google car" was the cause, who would you sue?
Google Cars--A Good Idea?
The story provides a laundry list of the benefits of having driverless cars, such as "tuning the engine to coast as efficiently ...
LAST 30 PRESS RELEASES:
Scientists unlock secrets behind flowering of the king of fruits
Texas A&M researchers illuminate the mysteries of icy ocean worlds
Prosthetic material could help reduce infections from intravenous catheters
Can the heart heal itself? New study says it can
Microscopic discovery in cancer cells could have a big impact
Rice researchers take ‘significant leap forward’ with quantum simulation of molecular electron transfer
Breakthrough new material brings affordable, sustainable future within grasp
How everyday activities inside your home can generate energy
Inequality weakens local governance and public satisfaction, study finds
Uncovering key molecular factors behind malaria’s deadliest strain
UC Davis researchers help decode the cause of aggressive breast cancer in women of color
Researchers discovered replication hubs for human norovirus
SNU researchers develop the world’s most sensitive flexible strain sensor
Tiny, wireless antennas use light to monitor cellular communication
Neutrality has played a pivotal, but under-examined, role in international relations, new research shows
Study reveals right whales live 130 years — or more
Researchers reveal how human eyelashes promote water drainage
Pollinators most vulnerable to rising global temperatures are flies, study shows
DFG to fund eight new research units
Modern AI systems have achieved Turing's vision, but not exactly how he hoped
Quantum walk computing unlocks new potential in quantum science and technology
Construction materials and household items are a part of a long-term carbon sink called the “technosphere”
First demonstration of quantum teleportation over busy Internet cables
Disparities and gaps in breast cancer screening for women ages 40 to 49
US tobacco 21 policies and potential mortality reductions by state
AI-driven approach reveals hidden hazards of chemical mixtures in rivers
Older age linked to increased complications after breast reconstruction
ESA and NASA satellites deliver first joint picture of Greenland Ice Sheet melting
Early detection model for pancreatic necrosis improves patient outcomes
Poor vascular health accelerates brain ageing
[Press-News.org] Self Improvement Gifts 5 Taps Into Massive Facebook AudienceMarketers re-invent the ever-popular, 5th Annual Self Improvement Gifts event by combining it with the world's largest social platform.