Philadelphia Certified Marketing Expert Shares Goal Setting Tips for Small Businesses for the New Year

SPRING HOUSE, PA, December 25, 2010 (Press-News.org) Why is it that some small business owners consistently seem to get more done than others? According to Solo-E.com certified expert, Jennifer Davey, the answer is that they know how to set specific, achievable goals for themselves - and then follow through on them.

"The clearer your goals are, the easier it will be to achieve them. The more specific your goal, the more attainable it becomes. So get detailed when creating your business goals. Think about what you really WANT to achieve and then list out all the specifics," says Jennifer Davey, Founder of JJS Coaching in Philadelphia. "Create milestones which allow you to recognize and celebrate your smaller successes and achievements. When you do this, you don't get discouraged and stop taking action. Instead, you're inspired and follow through taking all the actions you need to achieve your goal."

Founded in 1998, JJSCoaching.com helps small business owners to get clients, build their businesses and make more income. Davey is one of 50 solo professionals who have met the requirements of the only international post-graduate certification program for solo entrepreneurs to become a Solo-E.com certified expert. Part of that certification process is showing off planning and organizing skills through teleseminars and writing.

"Setting New Year's goals for a solo professional's business is easier said than done. Once clients start calling and deadlines loom, those wishful goals soon get lost in the daily grind of completing the tasks at hand," says Terri Zwierzynski, CEO and founder of Solo-E.com. "The goals solo business owners (which make up 78% of all businesses in the US) set in 2011 -- and their success in achieving them -- are crucial to the nation's economic recovery. According to a recent business survey, more than 80 percent of small business owners admit they don't monitor their goal-setting or enlist the proper coaches and advisors to help them achieve their goals."
Both Davey and Zwierzynski recommend a few tips in setting and achieving New Year's goals in 2011 for small businesses and self employed professionals.

- Choose meaningful goals. "Remember that the purpose of goal setting is to move us forward and spur positive change," says Zwierzynski. "If your goal isn't worthwhile, why achieve it?"

- Make your goals specific and measurable. "It's not enough to say, 'I want to get more clients'" explains Solo-E.com Certified Expert Davey. "Create goals that have very specific results, get as detailed as possible."

- Create a plan. "Break your goals down into small steps or milestones" says Davey. "Steps and milestones will serve as signs that you are on the right road, keep you motivated, taking action and help propel you forward. Ultimately it will help you cross that goal off your New Year's list."

About Jennifer Davey of JJS Coaching
Jennifer Davey, Founder of JJS Coaching and Author of the "14-Step Formula for Getting Clients", is a Business Coach, Marketing Strategist, and Speaker. She helps small businesses and self-employed professionals grow their businesses and develop strategies for getting clients, building business, and making more income. For more information visit, http://jjscoaching.com

About Solo-E.comSolo-E.com, is one of the leading online resource centers for solo entrepreneurs and self-employed professionals. It exists to promote the practice of solo professionals, and provides education and growth opportunities for subscriber. In addition, it offers marketing opportunities and assistance for entrepreneurs, coaches and consultants. For more information, visit http://www.solo-e.com