ASOS Facebook Store: First European Fully-Integrated Facebook Store

LONDON, ENGLAND, January 17, 2011

With an established position as innovators in the fields of online fashion retail and technological advances, ASOS delivers the first European fully-integrated Facebook Store, launching this month.

With eight million unique visits per month and a following of close to 400,000 on Facebook, ASOS will offer all customers the opportunity to buy, save, share and comment on items without needing to leave the social networking site.

Customers can safely and securely shop the entire ASOS product range through the Facebook Store, using their existing ASOS login, and take advantage of all account facilities such as order tracking.
Developed by retail technology experts USABLENET, ASOS Facebook Store benefits include:
- A full e-commerce experience within the ASOS Facebook page, including add-to-basket and checkout
- 'Shop' tab on the ASOS Facebook page, enabling search across all ASOS product pages
- Ability to 'Like' and share items and purchases with their friends within the community
- Space to chat with their peers pre-purchase to seek their opinion and create 'changing-room buzz'
- Visibility of items listed in friends' news feeds and click through to ASOS product pages, all within Facebook

James Hart, e-Commerce director at ASOS, said: "I'm delighted to announce the arrival of our Facebook Store; another first from ASOS, and another way for our customers to tailor their ASOS shopping experience. Millions of our users already interact with ASOS through Facebook, commenting on, sharing and discovering new items. Many of those go on to buy something on one of our sites. Our Facebook Store will allow them to do this directly through Facebook."

Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 36,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,300 new product lines being introduced each week. Aimed primarily at fashion forward 16-34 year olds, www.ASOS.com attracts over 8 million unique visitors a month.

For further information, please contact Annette Burke or Justin Padgett:
press@asos.com
+44 (0)20 7756 1000