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Science 2025-12-03

A rose by any other name? Not necessarily—how words sound aesthetically correlates with their memorability, study finds

A rose by any other name? Not necessarily—how words sound aesthetically correlates with their memorability, study finds

Article URL: https://plos.io/4a5P0f8

Article title: Phonemic composition influences words’ aesthetic appeal and memorability

Author countries: Austria

Funding: This work was supported by a Disruptive Innovation Grant from the Austrian Academy of Sciences and the Austrian Science Fund (grant number: DI_2023-108_MATZINGER_BEALP) awarded to Theresa Matzinger. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

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