PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

Bupa's 'How Are You Britain?' Report Reveals Rise of Athletic Older People

Bupa's 'How are you Britain?' report has revealed that over-60s are fitter than ever and more likely to exercise than 20-somethings.

2011-02-04
LONDON, ENGLAND, February 04, 2011 (Press-News.org) Bupa has revealed that the over-60s are fitter than ever, leaving their younger counterparts behind when it comes to exercise.

Research from the Bupa 'How are you Britain?' report reveals that UK residents who are 60 plus are three times more likely to exercise every day than those in their 20s*.

In fact, nearly a quarter (22 per cent) of over 60s work out at least five times a week, with just 15 per cent of 20-somethings making a similar effort.

It's age-defying celebrities who are spurring on the athletic older people (AOPs). Bupa's research placed the yoga-toned Helen Mirren (aged 65) at the top of the list of such inspirational celebrities (19 per cent), closely followed by Joanna Lumley (15 per cent).

As a result of exercise, the over 60s are enjoying a greater quality of life, with a third (33 per cent) losing weight and over a quarter (26 per cent) feeling less stressed. A few even attribute their better luck with the opposite sex** to exercise.

All this physical activity is helping the 60 plus generation to feel younger than their years (70 per cent***) as well as doing wonders for their health.

Simon Fairthorne, musculoskeletal physiotherapist from Bupa's Barbican Centre for Sports Medicine, London, said: "The benefits this generation is experiencing from exercise are substantial - they are less likely to suffer from chronic illness than their parents and have a longer life expectancy. It also helps reduce the risk of serious health conditions such as heart disease, high cholesterol, as well as improving mental health and overall wellbeing.

"The emergence of the AOPs is very encouraging as more than a third (37 per cent) of over 60s feel they are exercising more now than they did 10 years ago."

For most, walking is the most popular form of exercise (79 per cent), followed by swimming (19 per cent) and cycling (13 per cent). However there are also those who are embracing the new keep fit methods provided by technology with three per cent doing exercise programmes on gaming consoles such as the Wii Fit and X-Box Kinect.

Not content with general exercise, some AOPs are going one step further and competing in endurance sports events.

In fact, the Bupa Great North Run has experienced a 14 per cent boost in entries over the past five years in the older age group****.

About Bupa:
Bupa's purpose is to help people lead longer, healthier, happier lives. 

A leading international healthcare group, it offers health insurance products, travel insurance, travel insurance for business and advice on things such as the flu jab, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. 

Notes to Editors:
*14 per cent of over 60s exercise everyday versus five per cent of 20-somthings.
**One per cent of the over 60's have found a new partner.
***Bupa Health Pulse 2010 Research: Ipsos MORI interviewed 1,000 UK adults between 10 June and 14 July 2010.
**** Bupa Great North Run Series data.

Website: http://www.bupa.com/


ELSE PRESS RELEASES FROM THIS DATE:

M&S Money Credit Card Comes Top in Three uSwitch.com Survey Categories

2011-02-04
M&S Money's credit card has come in top in three out of eleven customer satisfaction categories in the most recent uSwitch.com survey. The uSwitch.com survey revealed M&S Money's credit card to be the public's top pick for billing service, payment service and customer support. American Express regained the top spot for overall satisfaction in 2010, satisfying 92% of its customers. M&S took second place, but its overall score increased by 2% compared to 2009. M&S came top for its billing service (up 1% from 2009), payment service (up 4%) and customer support which ...

Hays Senior Finance Announces Demand for Southern Home Counties Finance Chiefs

2011-02-04
Hays Senior Finance has announced that finance professionals in the Southern Home Counties are enjoying a rise in demand for their business management skills and commercial know-how, according to the leading recruiting expert. Two-thirds (67 per cent) of employers say retention of qualified accountants will be a key priority in 2011, with four in 10 (40 per cent) worried they won't be able to hold onto their star players. The research suggests that they may have good reason to worry, with two-thirds (67 per cent) of senior finance professionals saying they intend to look ...

Debenhams Works with Facebook on the Launch of Deals

2011-02-04
Debenhams has launched one of the first UK deals on Facebook, which allows customers to check into Facebook from their mobile and claim special offers, rewards and discounts from top brands. Customers will also have the chance to share these benefits with their Facebook friends so they can take advantage of them too. Part of Facebook Places, Facebook Deals helps users find offers in their local area from their mobile phone or discover money-saving tips from their friends through their News Feed. Many big brands are taking part alongside Debenhams, including Starbucks, ...

ExecPlan Express Personal Financial Planning Software Announces Its Newest Release will Include all of the Recently Passed Federal Tax Law Changes

2011-02-04
For consumers and financial advisors alike, the new tax law changes may significantly impact short and long term tax, investment and retirement planning decisions. The recently passed Tax Relief, Unemployment Insurance Reauthorization and Job Creation Act of 2010 includes much more than an extension of unemployment benefits and the Bush era tax cuts. ExecPlan Express personal financial planning software's 2011 release incorporates all of these changes to help guide consumers on how to manage their financial goals in this new environment. Unlike simple retirement planning ...

Track and Field News: Oxygen4Energy Athlete, Kellie Wells Ties American Record in 55m Hurdles

Track and Field News: Oxygen4Energy Athlete, Kellie Wells Ties American Record in 55m Hurdles
2011-02-04
In her first event of the season, Oxygen4Energy athlete, Kellie Wells, tied the American Record in the 55m Hurdles set in 1989 by one of the greatest female track and field athletes of all time, Jackie Joyner-Kersee. This record tying performance was made at the 2011 Jimmy Carnes Indoor Track Meet in Gainesville, Florida, where Wells ran a blistering 7.37 sec final to tie the 12 year standing record. What makes this performance so noteworthy is that it comes so early in the season when most track athletes are not running even close to their peak speeds. According to ...

Tampa Coffee Cafe Celebrates Anniversary and New Online Coffee Store

Tampa Coffee Cafe Celebrates Anniversary and New Online Coffee Store
2011-02-04
Cafe Kili, a family-owned cafe featuring specialty African and South American coffee beans roasted in store, opened their online store this week. By bringing the coffee bean sales online the store has made it easier for lovers of great coffee across the nation to order and try authentic African and South American, roasted coffee. The cafe also carries coffee from other regions of the world. The online store features coffee beans in a variety of packs for those desiring to sample various types of their unique freshly roasted coffee. "Opening our online store the week ...

Award-Winning Novelist Highlights Beauty of Written Word and Romance in Valentine's Giveaway

2011-02-04
Award-winning historical fiction author Jessica James highlights the beauty of the written word in her book "From the Heart: Love Stories and Letters from the Civil War", which she is giving away in honor of Valentine's Day and the Sesquicentennial of the American Civil War. Readers can warm their hearts with these letters from such well-known Civil War heroes as Thomas "Stonewall" Jackson, JEB Stuart, and George Pickett, among others. James, who ran across the letters while doing research for her Civil War novel "Shades of Gray", says she wants to bring attention ...

New Personal Injury Firm to Represent California's Injury Victims

New Personal Injury Firm to Represent Californias Injury Victims
2011-02-04
The new firm of David Greenberg Law - Personal Injury Attorneys has opened up two California offices, in an effort to help the victims of car accidents and other personal injury cases. The firm's main office is in Los Angeles, with another, smaller office located in San Francisco. The firm, however, will not limit itself to these two cities. Instead, it will handle personal injury cases throughout the entire state of California. While the firm may be new, the personal injury attorneys working for it are not. With more than 40 years of experience, the lawyers at David ...

When Legal Problems Arise, RepresentYou.com is an Excellent Place to Start

2011-02-04
RepresentYou.com upsets lawyers and law firms by refusing to allow inexperienced lawyers join their service. State Bar of California Lawyer referral services help serve new lawyers as a place to get new cases however, one RepresentYou.com will not let lawyers join who do not have a minimum of 20 years experience practicing law. Two enterprising young men have decided to confront the need for access to highly qualified and experienced legal representation in an endeavor called http://www.RepresentYou.com. Partners Gabe Dominocielo and Jonathan Kroll understand how large ...

Pat Vitucci, CEO of Vitucci & Associates, Named NPC's #1 Producing Financial Advisor*

Pat Vitucci, CEO of Vitucci & Associates, Named NPCs #1 Producing Financial Advisor*
2011-02-04
Pat Vitucci, a Bay Area Independent Financial Advisor, was recently named NPC's (National Planning Corporation) #1 producing financial advisor in 2010*. National Planning Corporation is one of the nation's largest broker dealers with over 1600 financial advisors throughout the United States. Pat Vitucci is the President/CEO for Vitucci & Associates, headquartered in Walnut Creek, CA...with 10 other offices in the Greater San Francisco Bay Area. "I am very proud to accept this honor," said Vitucci. "It is a pleasure to work with NPC. I owe a lot of credit to them and ...

LAST 30 PRESS RELEASES:

How the parasite that ‘gave up sex’ found more hosts – and why its victory won’t last

When is it time to jump? The boiling frog problem of AI use in physics education

Twitter data reveals partisan divide in understanding why pollen season's getting worse

AI is quick but risky for updating old software

Revolutionizing biosecurity: new multi-omics framework to transform invasive species management

From ancient herb to modern medicine: new review unveils the multi-targeted healing potential of Borago officinalis

Building a global scientific community: Biological Diversity Journal announces dual recruitment of Editorial Board and Youth Editorial Board members

Microbes that break down antibiotics help protect ecosystems under drug pollution

Smart biochar that remembers pollutants offers a new way to clean water and recycle biomass

Rice genes matter more than domestication in shaping plant microbiomes

Ticking time bomb: Some farmers report as many as 70 tick encounters over a 6-month period

Turning garden and crop waste into plastics

Scientists discover ‘platypus galaxies’ in the early universe

Seeing thyroid cancer in a new light: when AI meets label-free imaging in the operating room

Neutrophil-to-lymphocyte ratio may aid risk stratification in depressive disorder

2026 Seismological Society of America Annual Meeting

AI-powered ECG analysis offers promising path for early detection of chronic obstructive pulmonary disease, says Mount Sinai researchers

GIMM uncovers flaws in lab-grown heart cells and paves the way for improved treatments

Cracking the evolutionary code of sleep

Medications could help the aging brain cope with surgery, memory impairment

Back pain linked to worse sleep years later in men over 65, according to study

CDC urges ‘shared decision-making’ on some childhood vaccines; many unclear about what that means

New research finds that an ‘equal treatment’ approach to economic opportunity advertising can backfire

Researchers create shape-shifting, self-navigating microparticles

Science army mobilizes to map US soil microbiome

Researchers develop new tools to turn grain crops into biosensors

Do supervised consumption sites bring increased crime? Study suggests that’s a myth

New mass spec innovation could transform research

Maternal nativity, race, and ethnicity and infant mortality in the US

Migration-related trauma among asylum seekers exposed to the migrant protection protocols

[Press-News.org] Bupa's 'How Are You Britain?' Report Reveals Rise of Athletic Older People
Bupa's 'How are you Britain?' report has revealed that over-60s are fitter than ever and more likely to exercise than 20-somethings.