Foumami Asian Sandwich Bar Melds Savory Flavors to Create a Fresh New Alternative in Downtown Boston

BOSTON, MA, February 13, 2011 (Press-News.org) Flavorful fresh food is united with family tradition at Fóumami (pronounced "Foo-mah-mee"), an inventive new Asian sandwich bar that offers breakfast and lunch, to stay or to go, in the heart of Boston's financial district. Located at 225 Franklin Street, Fóumami is the brainchild of owner and general manager Michael Y. J. Wang, a Harvard Business School grad and third generation restauranteur who has based his Asian concept sandwich bar on age old elements of Asian cuisine, drawing from Chinese, Korean, and Japanese influences and prized family recipes to develop a variety of uniquely Asian sandwich creations.

The Food
What exactly is an Asian sandwich? At Fóumami, freshly baked bings (artisan bread) with origins in the Beijing-Shandong style of cooking are essential. The foundation of each Fóumami sandwich is freshly baked Shao Bing, unleavened bread that is crisp and flaky on the outside, yet soft and chewy on the inside. Shao Bing is paired with high quality meats or vegetables steeped with spices to draw out their flavor in recipes ranging from Wang family favorites to Chinese, Korean and Japanese inspired fillings. Whether it's Chicken Katsu or Atsuage Tofu, the principal ingredient in each sandwich becomes the star, rounded out with supporting elements (including crisp or caramelized vegetables and freshly snipped herbs) that complement rather than overpower.

Cong Yóu Bing (scallion pancakes) accompany Fóumami's wide range of Asian soups and salads, and is the star of Fóumami's breakfast sandwich. Fresh ginger root and fresh cinnamon bark form the basis of Fóumami's selection of teas, and dessert offerings include a hard-to-find favorite, red bean shaved ice.

Fóumami Asian Sandwich Bar
Fóumami is an inventive Asian sandwich bar that draws its inspiration from the food of China's Shandong province. The Chinese characters depicting "Buddha Jumps Over the Wall" reflect the origin of the name Fóumami, a contraction that loosely translates to "what Buddha finds to be most delicious," based on "Foo" the Chinese word for Buddha and "Umami" Japanese word meaning "flavor" or "taste." According to old Chinese folklore, Buddha, though a vegetarian, was so enticed by the flavorful aromas of food cooked by a villager outside the monastery that he jumped over the wall just to taste it, just as contemporary diners are enticed by the creative melding of flavors offered by Fóumami.

Featuring an open kitchen and a sophisticated but relaxed environment with seasonal patio seating, Fóumami's goal is to introduce people to an exciting new variety of Asian tastes and flavors, offering breakfast and lunch, to stay or to go; soups and salads that can easily be a main course; and a great selection of specially made hot and cold beverages, snacks, and desserts.

Fóumami is committed is to bringing food lovers closer to earthy, lovingly prepared dishes that Asian families enjoy at home and to-go at the bustling shops and open-air markets that thrive throughout the region.

Fóumami is located at 225 Franklin Street (at the corner of Oliver and High Streets) in the heart of Boston's financial district. Fóumami is open Monday through Friday, serving breakfast from 6:30am-11am, and lunch from 11am-5:30pm. For additional information about Fóumami, please call 617.426.8858 for general information or to order takeout; call 617-426.8865 for catering; email info@foumami.com, or visit http://www.foumami.com. For information about new menu offerings, special offers or events, follow Fóumami on Facebook or Twitter or join Fóumami's email list.

Serving small to mid-sized clients, we often act as a "quarterback" to generate "new business" on a consistent basis. We look at what tools are necessary to surround your best potential customers with positive messages.

In addition to creating "news" opportunities, we are marketers and writers. Thus, we take a look at the "big picture" of how to generate new business for you. This might include new sales materials, publicity, a direct mail campaign, a micro telemarketing unit, or updating the content on your website.

Our clients seem to like the fact that:

1. Seasoned professionals work directly with them and on their account.
2. Our bandwidth of contacts rivals the big boys.
3. Our fees are reasonable.
4. We are almost human compared to our competition.

PR Works for you to generate new leads, greater visibility and new opportunity thru:

Strategic PR planning
News Releases
Feature Stories
Newsletters
Brochures & Sales Materials
TV & Radio Appearances
Media Coaching
Case studies
Grand Openings
Advertising
Telemarketing
Website strategy and content
Direct Marketing

PR Works. Allow us to show you how it can work for you.