Consumer Frustration Mounts, but online choice and comparisons point to a brighter future

SEATTLE, WA, March 28, 2011

With today's nonstop environment of sell, sell, sell, people are tired of product half truths and dishonest sales pitches. Most Consumers dread the pressure and stress associated with many sales interactions. Central to this aggravation is the constant worry of if and how much they are being ripped off. According to Bob Bernstein, President of ZipQuote.com, the public's disdain for aggressive selling will only continue to increase, making consumer choice more important than ever.

The dramatic increase in exposure to advertising partially explains the increasing skepticism and negativity towards sellers. Once limited to radio, television, and paper media, people now see ads practically everywhere they go. Advertisements wrap buses, name sports stadiums, line school cafeterias, and show up on cell phone screens. The Internet has also opened a new front in advertisement with pop-up windows and banner advertising dotting many websites. "Yet this increase in advertisement has not necessarily led to better pricing and choice for the consumer" says Bob Bernstein. Many online comments support this assertion. Visiting a sampling of consumer websites, we read anonymous posts like "I'm just sick of it all. I can't even buy a cell phone without pressure to buy the most expensive model in the store. Can't clerks just give me a break?" Another poster wrote, "Sellers should want to make a customer happy and make them come back. But now it's more about pressuring you today, even if they lose you tomorrow."

Bernstein has had his own personal experiences with overpaying. Four years ago he noticed a large disconnect between what acquaintances were paying for insurance and what they could pay with additional research. The problem was that it was difficult to quickly get the information people needed to get a better deal, a situation some sellers have exploited. Insurance representatives may resist quoting lower rates or offering discounts since that can reduce their commissions. There was also the time involved in calling and visiting various insurance offices."It's hard to squeeze in office visits with long work hours, getting groceries, picking up the kids from soccer practice, paying bills, and other tasks" says Bernstein. But this experience also gave Bernstein the idea of creating a central repository for insurance information, where the consumer could bypass agents and sales pitches to get fast free online rate quotes from the top insurance providers.

Bernstein formed ZipQuote.com in 2010 and recently completed trademarking the name ZipQuote with the U.S. Patent Office. The Huffington Post profiled the site last Fall, which has spiked interest further. "The beauty is that it is so simple" says Bernstein, "there is no overcharging, just good free information for people to get their best insurance deal". ZipQuote.com allows consumers to compare all types of insurance including auto, motorcycle, life, health and home insurance. Consumers type in their zipcode, choose the companies offering the best rates and receive immediate free quotes from the insurance companies of their choice. "You have to fight one battle at a time and I've chosen insurance", says Bernstein, but if ZipQuote.com helps consumers find better deals in this area, it's still progress.

If you'd like more information on this topic, or to schedule an interview with Bob Bernstein, please email clickbobb@gmail.com

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