Sadler's Smokehouse Launches New Tailgate Ready Beef Brisket

Ready-to-eat briskets cater to tailgaters looking for convenience and quality BBQ.

2010-09-10

FRISCO, TX, September 10, 2010 (Press-News.org) Sadler's Smokehouse, Ltd., North America's leader in premium, pit-smoked meats, announces the launch of the new Tailgate Ready Beef Brisket featuring, a specially sized package and easy instructions for heating on the grill.

Nearly 40 percent of tailgaters like to either prepare their food at home or pick it up already prepared and take it to the game, according to Tailgater Monthly. Sadler's newly sized, easy open package offers a quick and convenient option for sports enthusiasts who want authentic barbecue hot off the grill, but don't want to spend all day cooking.

"Just in time for tailgating season, our new fully cooked Tailgate Ready Beef Brisket offers everything a barbecue-loving tailgater wants - great taste, convenience and value," said Sadler's Executive VP of Marketing Greg Klein. "Sadler's pit-smoked beef brisket is perfect for tailgate parties or for a quick, delicious dinner any day of the week."

Each Tailgate Ready Beef Brisket is carefully selected and seasoned, then slow-smoked for hours over hickory, and hard woods, using the same time-honored techniques established when the company was founded in 1948. The pre-sliced briskets, which come with simple instructions for heating on the grill, are priced with a suggested retail of $7.99 per pound and are approximately 40 ounces.

Sadler's commitment to best in class preparation methods and proprietary pit-smoking processes recently earned the company the coveted Kansas City Barbeque Society Seal of Approval. Sadler's is also the exclusive barbecue of the NFL's Houston Texans.

All Sadler's products are fully cooked and feature innovative packaging designed for easy heating in the oven, microwave and now on the grill. Sadler's Products are available in the refrigerated section of retail grocery and club stores throughout the United States. Shoppers can visit www.sadlerssmokehouse.com for the store locator.

About Sadler's Smokehouse, Ltd.

Sadler's premium smoked meats, authentic barbecue dinners and other entrees continue to pioneer the new segment of premium barbecue and fully cooked smoked meats. Sadler's Smokehouse products are sold in 42 continental states and internationally and the company continues to expand since its 2007 acquisition by Wholesome Holdings Group, LLC and Brazos Private Equity Partners, LLC. In June 2010, the Food Network's popular show, "Unwrapped", featured Sadler's in its "Fire it up" segment, now airing in rerun format. For more information visit www.sadlerssmokehouse.com or see the company's Facebook fan page at http://www.facebook.com/pages/Sadlers-Smokehouse-Ltd/71911064834.

Media Contacts:
Allison Swank or Rebecca Wilkins
(214) 379-7000
allison@spmcommunications.com
rebecca@spmcommunications.com

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Sadler's Smokehouse Launches New Tailgate Ready Beef Brisket

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