SAN DIEGO, CA, April 08, 2011 (Press-News.org) On paper, the performance of African brands in the BrandFinance Global 500 list of the most valuable brands looks poor. Telecoms giant MTN is the sole representative of African brands to make the top 500, positioned 199th in the table topped by Google.
However, we took the time to delve deeper into the outlook for the continent's brands - and according to experts Oliver Schmitz, Managing Director of Brand Finance South Africa and Thebe Ikalafeng, founder of Brand Leadership - it is certainly bright.
We also asked the question as to whether African brands are really cashing in on marketing on Facebook and Twitter and profiled the Kenyan Safari Park where Prince William popped the question to Kate Middleton.
Being eco-friendly makes perfect business sense, in terms of both saving money and helping protect the environment. A Greenpeach insider shares his top ten tips on becoming green.
African Business Review also features a special report on the changing role of the Chief Financial Officer and asked what the CFOs of the future will focus on, and don't forget to check out our article on enterprise software in the continent.
This month's issue also features pop sensation Justin Bieber. What has he got to do with Africa? Click here to find out.
Read the April issue of African Business Review, here.
About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group.
Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact +44 (0)1603 217 556 or visit http://www.africanbusinessreview.co.za/.
The Biggest Brands Edition in African Business Review
On paper, the performance of African brands in the BrandFinance Global 500 list of the most valuable brands looks poor.
2011-04-08
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[Press-News.org] The Biggest Brands Edition in African Business ReviewOn paper, the performance of African brands in the BrandFinance Global 500 list of the most valuable brands looks poor.