Rochester Mills Beer Co. Presents the Party for the Planet Concert at the Green Living Festival May 13-15

ROCHESTER, MI, May 09, 2011

Rochester Michigan's Party for the Planet Concert at the Green Living Festival officially announces the 2011 FREE event. The dates are May 13, 14 and 15 in the back lot at the Rochester Mills Beer Co. With Broken Bravado, the Ragbirds and Motor City Josh and the Big 3 topping the bill of more than a dozen bands during three days, 2011 will be the concert's biggest and best year yet.

In addition to the headliners, 2011 performance highlights include Dave Edwards from the Look, Luck and Trouble (w/former Refreshments guitarist Brian Blush and special guest Ken McCauley), Cliff Erickson, Ben Sharkey and Longneck Strangler. The complete list of performers is below. Grounds will open at 4:00 p.m. Friday and at 11:00 a.m. Saturday and Sunday. Radio Disney's "D-Tour" show will open the event on Saturday followed by a special performance by students from Rochester's School of Rock.

A relative newcomer on the Michigan music festival scene, the Party for the Planet Concert has already become a spring tradition for Rochester residents and is sure to be a hit with music fans across the state as all performers have a Michigan connection.

The Party for the Planet Concert will also feature multiple sustainable food and beverage vendors offering healthy, natural/organic and delicious meals, snacks, non-alcoholic beverages, organic wine as well as Rochester Mills Beer Co. local handcrafted beer. Rochester Mills Beer Co. will feature four beers on tap outside at the event; Lazy Daze Lite Lager, Rochester Red Ale, Wits Organic and Cornerstone IPA. Event sponsor Vince & Joe's Gourmet Market leads a growing list of food vendors that will also be on hand providing a great selection organic and local food options.

The Rochester Mills Beer Co. is located on Water Street at Fourth Street in Downtown Rochester.

Party for the Planet is produced by Lazy Daze Records and the Rochester Mills Beer Co. and sponsored by Vince & Joe's Gourmet Market, StraightLine Financial Advisors, Radio Disney, Total Health Care Systems and the School of Rock - Rochester.


FREE CONCERT EVENT
LINEUP INFO
The complete line-up for the Party for the Planet Concert is:

Friday, May 13
Broken Bravado
(featuring John Schreffler - Rochester, formerly of Gordon Bennett)
Dave Edwards from the Look - Detroit
Luck and Trouble
(w/former Refreshments guitarist Brian Blush - Rochester, and special guest Ken McCauley - Rochester)

Saturday, May 14
The Ragbirds - Ann Arbor
Cliff Erickson - Port Huron
Nate Montgomery - Ferndale
Ben Sharkey - Birmingham
Chad Hoffman - Rochester Hills
Billiards Music - Lansing

Sunday, May 15
Motor City Josh and the Big 3 - Detroit
Longneck Strangler - Hazel Park
Off the Cuff - Rochester Hills

For more information, call 248-650-5080 or log onto http://www.rochestermillsbeerco.com.


ABOUT ROCHESTER MILLS BEER CO.:
The Rochester Mills Beer Co. opened in 1998 in Downtown Rochester.  Located in the historic Western Knitting Mill, the brewery is located on Water Street, just two blocks east of Main Street. Preserving the original character of the building, the brewery features original hardwood floors, columns, beams and exposed brick walls of the mill. The menu features a broad selection of eclectic American cuisine, all prepared with the freshest and often local Michigan ingredients. From delectable appetizers, fresh salads, pizzas and pastas to delicious entrees and unique sandwiches, the menu has something for everyone, including the kids. Special amenities include an outdoor patio, pool tables, and live entertainment every Friday, and Saturday nights. The Martini Lounge is available for private parties. The restaurant has expanded its ability to cater off premises events and parties bringing the Mills to you.

Rochester Mills Beer Co. is a Pleszure Food Group company and a proud member of the Michigan Brewers Guild (www.michiganbrewersguild.org).
For more information, call 248-650-5080 or log onto http://www.rochestermillsbeerco.com.

Pleszure Food Group Corporate Profile
Pleszure Food Group (PFG) is a privately held corporation that owns and operates the Rochester Mills Beer Co. in Rochester, Michigan. Our business is focused on creating, developing, and operating best-in-class restaurants and products. For us, Best-in-class means that we strive to attract and retain the best people, offer the best food and service, and provide the best atmosphere at each of our restaurant. These values are shared company-wide and our passion for what we do is reflected in our guests' smiles . For further information, please contact David Youngman, Director of Marketing Communications at (248) 797-6012