Diamond in the Rough Redefines the Meaning of Unique in the World of Fine Jewelry

NEW YORK, NY, May 17, 2011 (Press-News.org) Civilizations have always embraced jewelry as a way of expressing an idea, a concept, a statement, and today's society is replete with rich examples of the aforementioned. From tattoos to fine jewelry, people have experimented with various mediums to express themselves and convey a message that is uniquely theirs. It is a form of communicating one's individuality and sometimes a way to express one's association with an idea or even one's membership on the conceptual level at least, in some social stratification construct. All at once, subtly or sometimes not, jewelry on a person says "look at me" and "this is who I am".

Diamonds have long been the standard bearer for all things fine and grand, an idea that holds true to this day. So valued is the diamond that it has shaped nations, and has defined how people perceive style, wealth, prestige and status. The bigger, the better, assuming it passes prescribed criteria for color, clarity, cut and the aforementioned size, carat. Diamonds impart an otherworldly impression, and its sparkle and facets continue to amaze even the well heeled. Yet through the years, there is little to distinguish between these gems, apart from the four Cs that dominate diamond valuation and by extension influence how people view their relative status in the diamond hierarchy.

With its line of fine jewelry and unique engagement rings, Diamond in the Rough has taken the world by storm, mesmerizing jewelry aficionados with a fashionable brand featuring rough diamonds front and center, celebrating the unique beauty bestowed upon the stones by Mother Nature herself. Diamond in the Rough's master jewelers skillfully make each unique design around the rough diamond, bringing it to life and creating that truly one-of-a-kind piece that conveys a message in a way that no other jewelry can. Few can come close to the sense of individualism, the allure of uniqueness and the excitement of style that Diamond in the Rough fine jewelry imparts upon its discerning owners. Buyers of fine jewelry have embraced the idea of rough diamonds, and the rise in demand has led Diamond in the Rough to add an e-commerce component to their website recently.

"We believe that our approach to crafting fine jewelry, specifically our decision to feature natural rough diamonds, our meticulous craftsmanship, and our creative energy has changed the way that people view fine jewelry and engagement rings in the diamond landscape. By exemplifying femininity & sensuality, we have developed a lifestyle brand with a world-wide following," expresses Anjanette Dienne Clisura, President & Creative Director of Diamond in the Rough.

In a world of princess cuts, uniform facets and perfecting color, few jewelers truly celebrate the mystery of rough diamonds exactly as they were formed by nature. Diamond in the Rough was created to bring our earth's artwork center stage. The team behind the company, Daniel Eskapa and Anjanette Dienne Clisura, anxiously await each rough diamond purchase because they never know what nature will offer.

Website: http://www.diamondintherough.com