Salesfusion Expands b2b Social Media Marketing Solutions With Ittybitty - Social Publishing and Tracking Solution

New social media marketing tools help b2b marketers track the value of their social media marketing initiatives.

2010-09-16

ATLANTA, GA, September 16, 2010 (Press-News.org) SalesFUSION, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced that it has expanded its marketing automation platform by releasing the newest version of SocialFUSION to include IttyBitty URL shortener and other enhanced sharing and publishing tools. Details of the solution can be found at http://www.salesfusion.com/Solutions/SocialMediaTracking/tabid/533/Default.aspx.

"SalesFUSION today has put a stake in the social media ground and created truly meaningful and trackable solutions for b2b marketers, relative to social media networks," said Kevin Miller, EVP Marketing & Sales for SalesFUSION. "We have spent the last year testing various sharing widgets and publishing & tracking tools in our email, dialogs and analytics and have moved from internal testing to general availability of a whole slew of practical marketing tools for those who wish to leverage the growing social channel."

SalesFUSION's SocialFUSION combines technology to publish, share and track virtually any content you have in popular social networks. While many companies provide for simple sharing widgets, SalesFUSION's approach has focused more on the outbound aspects of social media. This means that SalesFUSION users can take a pdf document, publish it electronically to virtually any social network using an IttyBitty URL and then track inbound traffic. As leads come in and identify themselves via forms on the site, SalesFUSION then tracks the original posting and network to gauge the efficacy of social networks, relative to the sales opportunities they generate.

Said Miller; "We firmly believe that social media is a viable channel for b2b marketers to create inbound demand and dramatically improve a company's SEO and lead generation efforts. However, social media has been steeped in hype and has under-delivered in its ability to help marketers achieve one of their primary goals, which is to track the revenue generated from campaigns and channels. Our solution makes social media trackable. This is a big deal because we truly enable social media as a channel that can be measured on lead throughput, revenue generation and pipeline value."

SalesFUSION released its first version of social media tracking in the spring and has been offering widgets and advocate tracking in their email campaign tool. The new version of SocialFUSION is focused on helping companies create an outbound campaign approach to social media marketing.

SalesFUSION360, the enterprise marketing automation suite sold via monthly subscription, offers its users a variety of best in class email marketing solutions. SalesFUSION focuses on B2B companies who wish to engage in automated campaigns and advanced nurture marketing integrated into their CRM.

SalesFUSION offers its solution to Salesforce.com and Microsoft Dynamics CRM users as an embedded demand generation application that truly bridges the gap between marketing and sales.

About SalesFUSION

SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360 suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit www.salesfusion.com.

SalesFUSION 360 empowers marketers with the technology needed in today's fast-past web 2.0 business world. The only marketing automation platform built on a true CRM Database, SalesFUSION takes eMarketing to the next level by integrating disparate marketing cloud technologies into a single unified structure. Learn more at http://www.salesfusion.com.

For more information, please contact:
Kevin Miller, SalesFUSION
marketing@salesfusion.com
484-252-9340

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Salesfusion Expands b2b Social Media Marketing Solutions With Ittybitty - Social Publishing and Tracking Solution

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