House of Fraser Unveils Daisy Lowe as the Face of Biba

House of Fraser announces it is now stocking the new Biba fashion range, with Daisy Lowe as the face of its autumn/winter 2010 re-launch.

2010-09-17

LONDON, ENGLAND, September 17, 2010 (Press-News.org) House of Fraser has revealed that the new Biba collection with be available both in stores and online, with Daisy Lowe being the face of the brand.

The British model is famed for gracing the catwalks of Vivienne Westwood and PPQ, and also featured in campaigns for Marc by Marc Jacobs, DKNY and Louis Vuitton. September 2010 sees the much-anticipated re-launch of the globally iconic Biba clothing brand. The collection of women's apparel, accessories and jewellery takes inspiration from the original Biba themes of 1930's Hollywood glamour, synonymous with signature prints, maxi dresses and mannish tailoring.

Executive Brand Director for House of Fraser, Matt Chambers said: "We chose Daisy Lowe as the face of the Biba campaigns for PR and Advertising because she is effortlessly stylish, unique and eclectic, but most importantly British. She also helps to make this iconic fashion label, with great heritage, relevant to our younger customers."

Executive Director of Womenswear & Accessories for House of Fraser, Stephanie Chen said: "Daisy Lowe embodies new Biba - she is confident, fashionable and glamorous with a very distinctive look that we feel perfectly complements new Biba. She is also very passionate about the brand having her own archive pieces in her wardrobe and genuinely loves the new collection which was really important to us."

Daisy also commented: "It was a huge honour to be asked, I've been a fan of the brand since I was very young. When I started my modelling career, and when I first started to understand clothes, Biba was one of the first names that cropped up. I've always really loved Biba so when I was asked to be part of the campaign I was just ecstatic."

Daisy will appear in both the advertising and PR campaigns showcasing the collection of women's apparel, accessories, and jewellery, both costume and fine. The new Biba collection is a modern and contemporary line which takes inspiration from the original brand and signature archive prints.

The collection will be exclusive to House of Fraser and available in 35 stores nationwide. There will be 10 Biba boutiques in the following locations: Belfast, Birmingham, Cardiff, Dublin (Dundrum Shopping Centre), Glasgow, Edinburgh (Jenner's), Manchester, Sheffield (Meadowhall Shopping Centre), London Oxford Street and London Westfield.

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 650 brands and 125,000 individual products including Biba tops and Biba dresses.

Website: http://www.houseoffraser.co.uk/

ELSE PRESS RELEASES FROM THIS DATE:

Kuoni Launches Brand New Facebook Page

2010-09-17

Kuoni has announced the launch if its own Facebook page. The new page offers an interactive opportunity for Kuoni to communicate with its customers and encourages people to engage and interact with the Kuoni brand in a new way. One of the highlights of the new Kuoni Facebook page is Kuoni Recommends, where Kuoni's insider destination knowledge offers users expert reviews, tips and inspiration for their next holiday. Reviews can be found on destinations, experiences, hotels, local attractions, local restaurants and spas; everything travellers need to make a holiday extra ...

ExecPlan Express Financial Planning Software's Newest Release Helps Consumers and Financial Advisors Plan for 2011, Even if Congress Fails to Extend the Bush Tax Cuts

2010-09-17

There are many tax planning strategies that can be implemented each year to help minimize your tax exposure. Some are simple, such as doing a Roth IRA conversion, while others are more complex, like structuring the terms of a business sale. However, in both cases, understanding what the tax consequences will be is essential to making the right decision. In fact, most personal financial decisions whether they are small or large, could have a significant impact on your ability to meet your long term retirement goals. Congressional failure to address whether to extend ...

Key to Relapse Prevention Treatment for Addiction? Think Outside the Box

2010-09-17

One of the biggest issues in addiction treatment is the high rate of relapse for patients. One of the most successful treatment facilities for relapse treatment and prevention is Challenges, a facility in Fort Lauderdale Florida. Challenges is the first treatment center to have been awarded the prestigious national certification as a "Center of Excellence" in relapse treatment and prevention. Unique Relapse Treatment and Prevention Approach One reason the Challenges program is so successful is because of the focus on individual, unique treatment plans. Challenges ...

Foreign Exchange At Your Fingertips With New, Free Mobile App

2010-09-17

Thomas Cook has launched its first foreign exchange mobile app for iPhone and android phone users, as well as a new website. The app and website compare rates and help users decide when and where to buy your foreign exchange. So, in addition to providing travellers with great cheap holidays, Thomas Cook is helping them make it quicker and easier to get a good exchange rate. The app is free to download for the first 25,000 users from the iPhone App Store or Android Market (search for "What's The Rate"). Designed to save time and hassle, the app and website make it quick ...

FMA Congresses and Cypress Envirosystems are Using the Latest Technologies to Retrofit for Lower Investment, Greater Return

2010-09-17

Many companies seek increased energy efficiency solutions, while some even strive for LEED certification. How the company chooses to go about it can be the difference between unnecessary down-time and a quicker investment payback. Especially in the case of companies who opt to retrofit existing facilities, Cypress Envirosystems offers innovative technologies that actually improve productivity while saving money. Founded by CEO Harry Sim in 2006, Cypress Envirosystems' goal is simple: to help older plants and buildings save energy and improve productivity. The company ...

FMA Congresses and Wilo are Using Innovation and Design to Lead the Smart Pump Industry

2010-09-17

Driven by the demand for increased performance, water circulation pumps have taken a quantum leap in energy efficiency in both commercial and residential applications. The advantages are simple: low noise level, efficient motor and maintenance-free design. With energy remaining a valuable global commodity, one of the world's largest pump manufacturers has taken efficiency to a new level by designing a system that offers up to 80% energy savings. WILO, which was founded in Germany and came to the U.S. in 2004, invests more than $40 million per year in new and innovative ...

FMA Congresses and Solatube are Drawing Daylight into Every Imaginable Sustainable Design Project

2010-09-17

Imagine a building in which sunlight could be captured and utilized in the most unexpected and never-before-seen places. Imagine the "World's First Green Olympics." Imagine employees who are happier, more productive, healthier and less prone to accidents. All are reality, thanks to Solatube International's tubular Daylighting Devices, which use state-of-the-art design to provide superior performance and efficiency to every daylighting application imaginable. Solatube is the worldwide leader in tubular daylighting devices, which notably provided 148 of its systems to ...

FMA Congresses and Toshiba are Drawing on Heritage and Technology to Provide Leading LED Lighting Solutions

2010-09-17

When consumers think of Toshiba, most think of world-class electronics and semiconductor technologies, and that would be an accurate association. As of September 2009, Toshiba International Corporation brought its LED Lighting Division to the U.S. with a lofty environmental vision and a rich history of global technology and lighting innovations in Japan. Toshiba's Environmental Vision 2050 is a worldwide effort to improve the eco-efficiency of all of the company's business processes and products by five times by the year 2025 and by ten times by 2050, with LED lighting ...

FMA Congresses and Waste Management are Changing Attitudes: From Garbage Collection to Environmental Performance

2010-09-17

We've all heard the old adage, "One man's trash is another man's treasure." Waste Management, Inc. actually proved it with a study a couple of years ago that found the materials in U.S. landfills alone holds about $10 billion in value every year. North America's leading provider of comprehensive waste management solutions knows that we are a throw-away society and has perfected getting garbage to the landfills. Its challenge now is to get people to understand that realizing a zero-waste operation is an achievable goal and that there is value to the trash being thrown out, ...

Protein clamps tight to telomeres to help prevent aging ... and support cancer

2010-09-16

The number of times our cells can divide is dictated by telomeres, stretches of DNA at the tips of our chromosomes. Understanding how telomeres keep our chromosomes – and by extension, our genomes – intact is an area of intense scientific focus in the fields of both aging and cancer. Now, scientists at The Wistar Institute have published the first detailed report on the structure and function of a crucial domain in the protein known as Cdc13, which sustains telomeres by clamping to DNA and recruiting replicating enzymes to the area. While the nature of this portion of ...

House of Fraser Unveils Daisy Lowe as the Face of Biba

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: