Losers Everywhere Step Up Their Game With RFID

ASHBURN, VA, June 16, 2011

ODIN, the world leader in RFID software and solutions, has sponsored a free new eBook Barcode Based Asset Tracking is for Losers! valued at $9.99 for no-charge at http://bit.ly/RFIDeBook1 . The RFID eBook suggests that many asset managers are acting as "losers" because their inventory tracking systems are slow and inaccurate causing them to lose valuable time, lose money and, in the case of a failed audit, lose their job.

Barcode Based Asset Tracking is for Losers! is written by Patrick J. Sweeney II. Sweeney uses the same engaging and entertaining style that made his first book, RFID for Dummies, such a success. ODIN, the original vendor neutral RFID company, supported this effort and is offering the book at no charge as part of their continued mission to engage, educate, and take the confusion out of RFID for the public. This eBook shows end-users how to set up and deploy their own RFID network, understand the pitfalls, and get the most from an RFID investment.

"The RFID industry has changed so much in the past 18 months that end-users are clamoring for trusted information. Our job is to provide the latest data." Sweeney commented, "Dummies is now five years old and some of the information is two or three generations old. I'm committed to updating information via the eBook format as often as I think it is required. This is the start."

You can download the RFID eBook Barcode Based Asset Tracking is for Losers! at no charge on the ODIN Website.

About ODIN:

ODIN is the leader in RFID software and solutions for healthcare, government, IT Assets and social media. ODIN's software is deployed on over 3,500 devices worldwide providing 99.9% accuracy based on physics of RFID. ODIN's EasyEdge software is the only true operating system - the heartbeat of any RFID deployment. The EasyTAP software appliance with more than ten patents for its innovative algorithms is the central nervous system for RFID. Together they increase accuracy and scalability while reducing integration and support costs. Global corporations in fifty countries leverage ODIN's expert engineers and patented RFID software to achieve accuracy, speed, and visibility for their RFID deployments.

What makes ODIN's software and solutions so accurate and easy to deploy is leveraging the scientists in ODIN Labs who test every major RFID device before it hits the market. ODIN Labs publishes the RFID Benchmark Series and RFID Pricing Guide , the industry's most referenced performance and price analyses of RFID equipment. ODIN serves clients from world headquarters in Ashburn, Virginia, and other offices in Boston, MA, Dublin, Ireland and Budapest, Hungary with full-time staff in Toulouse, France. For more information, visit our website http://www.ODINRFID.com