LONDON, ENGLAND, June 22, 2011 (Press-News.org) Debenhams has revealed that teenagers across the country won't be attending school discos over the coming weeks but instead dancing at American style school proms.
The phenomenon is so prevalent that in some areas nine out of ten secondary schools will be hosting the events, sending sales of prom style dresses soaring and creating a new sales peak second only to Christmas says the store.
Unlike the school disco, the prom is a much more formal affair with evening wear and black tie being the required dress code. Since the start of the 'season' Debenhams has seen a 57% rise in sales of occasion handbags and a whopping 1,322% sales increase on false eyelashes.
Party shoes have also sold faster than ever with ten styles selling out ahead of expectation.
The trend has been sparked by hit US TV shows such as 'Glee' and 'Super Sweet 16' and seems to be growing each year.
However, the move away from the disco has spawned another phenomenon - the Promzilla, a teenage girl who is keen to outdo her friends, according to Debenhams research.
Promzillas are so eager to be the bell of the ball that through 'pester power' they encourage their parents to spend nearly GBP600 on attending the prom, with limo hire, false tan, expensive haircuts and corsages sending costs soaring.
As a result Debenhams has briefed sales staff and personal shoppers to encourage parents not to feel they need to splurge large amounts on what is an end of term party and with prom dresses at Debenhams starting from just GBP60 they don't have to.
Carie Barkhuizen, spokesperson for Debenhams, said: "Dancing at the school disco it seems has had its day. All the focus is now on the prom and being the bell of the ball.
"What's fantastic about our store is that parents can get the designer names their kids are after, at high street prices."
'Ladette to Lady' Social & Etiquette Expert, Liz Brewer added: "Kate Middleton, now the Duchess of Cambridge, has been a brilliant role model for girls as she has shown that clothes can not only be recycled but that high street fashion is okay and appropriate."
About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including womenswear, mens fashion, childrenswear, home and health and beauty.
Debenhams is the second largest department store chain in the UK.
Debenhams operates 161 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark.
Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.
Website: http://www.debenhams.com/
Debenhams Reports Sales Increase as Teenagers Prepare for Prom
Debenhams is reporting the death of the disco as the school prom takes centre stage, with the American phenomenon sending sales soaring.
2011-06-22
ELSE PRESS RELEASES FROM THIS DATE:
Consumer views on cloned products breed different results, Kansas State study shows
2011-06-22
MANHATTAN -- Not all consumers share the same attitudes toward animal cloning, but the latest research from Sean Fox, Kansas State University professor of agricultural economics, shows that Americans may be more accepting of consuming cloned animal products than Europeans.
Much of Fox's research focuses on consumer attitudes toward food safety. He worked with Shonda Anderson, a recent master's graduate in agricultural economics, Durango, Colo., to recently explore consumer attitudes on cloned animals.
"We were interested in finding out how different groups of consumers ...
Exercise associated with longer survival after brain cancer diagnosis
2011-06-22
DURHAM, N.C. – Brain cancer patients who are able to exercise live significantly longer than sedentary patients, scientists at the Duke Cancer Institute report.
The finding, published online Monday in the Journal of Clinical Oncology, adds to recent research that exercise improves how cancer patients feel during and after treatments, and may also extend their lives.
"This provides some initial evidence that we need to look at the effects of exercise interventions, not only to ease symptoms but also to impact progression and survival," said Lee W. Jones, PhD, associate ...
US National Fire Plan, return of Ozark lizard and the Arctic Tundra's fire regime
2011-06-22
This month in ecological science, researchers evaluate the U.S. National Fire Plan to restore western U.S. forests, fire's key role in the return of a native lizard to the Ozarks and what historical fire records and sediment cores can tell us about the Arctic Tundra's fire regime. These articles are available online or published in recent issues of the Ecological Society of America's (ESA) journals.
Taking stock of U.S. strategies to restore forests in the West
A study published in the June issue of Frontiers in Ecology and the Environment is the first to analyze recent ...
Jumeirah Burj Al Arab Announces New Spa Menu and The Ultimate Fitness Retreat
2011-06-22
Jumeirah Burj Al Arab, The world's most luxurious hotel, has announced the re-design of its Assawan Spa and Health Club menu of treatments and services coinciding with the launch of The Ultimate Fitness Retreat.
Burj Al Arab's Assawan Spa has partnered with PTX Performance Training to bring an exclusive programme of hospitality, high impact performance training, physical fitness instruction, healthy dining and personal mentoring to deliver The Ultimate Fitness Retreat.
The programme, devised to be physically and mentally challenging, will be delivered over a four ...
UF review of resveratrol studies confirms potential health boost
2011-06-22
GAINESVILLE, Fla. — A University of Florida review of research finds the polyphenol compound known as resveratrol found in red wine, grapes and other fruits may not prevent old age, but it might make it more tolerable.
News stories have long touted resveratrol as a cure for various diseases and a preventative against aging.
"We're all looking for an anti-aging cure in a pill, but it doesn't exist. But what does exist shows promise of lessening many of the scourges and infirmities of old age," said UF exercise psychologist Heather Hausenblas, one of the researchers ...
Marriage improves odds of surviving colon cancer
2011-06-22
A new study shows that being married boosts survival odds for both men and women with colon cancer at every stage of the disease.
Married patients had a 14 percent lower risk of death according to researchers at Penn State's College of Medicine and Brigham Young University. That estimate is based on analysis of 127,753 patient records.
Similar to studies of other types of cancers, the researchers did find that married people were diagnosed at earlier stages of colon cancer and sought more aggressive treatment. The researchers took those and other factors into account ...
Choice Hotels Adds Two New UK Hotels in June
2011-06-22
Choice Hotels International (NYSE: CHH), the global hotel group behind the Comfort, Quality and Clarion brands and one of the largest and most successful lodging franchisors in the world, has announced that two more independently-run UK hotels have joined its network; Comfort Hotel Luton and the Clarion Collection Croydon Park Hotel.
The award-winning Croydon Park Hotel has been re-branded as the Clarion Collection Croydon Park Hotel. Located in the heart of Croydon town centre and only a short walk from East Croydon Station, it provides both business and leisure travellers ...
How dense is a cell?
2011-06-22
CAMBRIDGE, Mass. -- More than 2,000 years after Archimedes found a way to determine the density of a king's crown by measuring its mass in two different fluids, MIT scientists have used the same principle to solve an equally vexing puzzle — how to measure the density of a single cell.
"Density is such a fundamental, basic property of everything," says William Grover, a research associate in MIT's Department of Biological Engineering. "Every cell in your body has a density, and if you can measure it accurately enough, it opens a whole new window on the biology of that ...
New study reduces threat level for caribou in Alberta's oilsands country
2011-06-22
(Edmonton) A University of Alberta researcher has co-written an extensive study of the caribou population in the Fort McMurray oilsands region that show the animals' survival isn't as threatened as was perceived in the past. The study recommends efforts to manage human activity around resource development before resorting to the drastic measure of a wolf kill.
U of A statistical researcher Subhash Lele was part of the team that used specially trained dogs to find scat from caribou, moose and wolves in an area south of Fort McMurray. Laboratory analysis of animal scat ...
Government should consider public health implications of all major legislation
2011-06-22
WASHINGTON — Because strong evidence indicates that policies beyond the health sector have substantial effects on people's health, all levels of U.S. government should adopt a structured approach to considering the health effects of any major legislation or regulation, says a new report by the Institute of Medicine. In addition, federal and state policymakers should review and revise public health laws so that they adequately address current health challenges.
"The law has been an essential factor for improving the public's health through policies such as decreasing ...
LAST 30 PRESS RELEASES:
Bacteria ditch tags to dodge antibiotics
New insights in plant response to high temperatures and drought
Strategies for safe and equitable access to water: a catalyst for global peace and security
CNIO opens up new research pathways against paediatric cancer Ewing sarcoma by discovering mechanisms that make it more aggressive
Disease severity staging system for NOTCH3-associated small vessel disease, including CADASIL
Satellite evidence bolsters case that climate change caused mass elephant die-off
Unique killer whale pod may have acquired special skills to hunt the world’s largest fish
Emory-led Lancet review highlights racial disparities in sudden cardiac arrest and death among athletes
A new approach to predicting malaria drug resistance
Coral adaptation unlikely to keep pace with global warming
Bioinspired droplet-based systems herald a new era in biocompatible devices
A fossil first: Scientists find 1.5-million-year-old footprints of two different species of human ancestors at same spot
The key to “climate smart” agriculture might be through its value chain
These hibernating squirrels could use a drink—but don’t feel the thirst
New footprints offer evidence of co-existing hominid species 1.5 million years ago
Moral outrage helps misinformation spread through social media
U-M, multinational team of scientists reveal structural link for initiation of protein synthesis in bacteria
New paper calls for harnessing agrifood value chains to help farmers be climate-smart
Preschool education: A key to supporting allophone children
CNIC scientists discover a key mechanism in fat cells that protects the body against energetic excess
Chemical replacement of TNT explosive more harmful to plants, study shows
Scientists reveal possible role of iron sulfides in creating life in terrestrial hot springs
Hormone therapy affects the metabolic health of transgender individuals
Survey of 12 European countries reveals the best and worst for smoke-free homes
First new treatment for asthma attacks in 50 years
Certain HRT tablets linked to increased heart disease and blood clot risk
Talking therapy and rehabilitation probably improve long covid symptoms, but effects modest
Ban medical research with links to the fossil fuel industry, say experts
Different menopausal hormone treatments pose different risks
Novel CAR T cell therapy obe-cel demonstrates high response rates in adult patients with advanced B-cell ALL
[Press-News.org] Debenhams Reports Sales Increase as Teenagers Prepare for PromDebenhams is reporting the death of the disco as the school prom takes centre stage, with the American phenomenon sending sales soaring.