SalesFUSION Bridges Gap Between Marketing and Sales With Unique Approach to Integrating Marketing Software to Microsoft Dynamics CRM 2011, Announces Strong Adoption for inDynamics Offering

ATLANTA, GA, September 19, 2011 (Press-News.org) SalesFUSION, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, debuted a new native version of its marketing automation application for Dynamics CRM 2011 this summer. Known as inDynamics because of its native email and web analytics features, SalesFUSION's unique approach on integrating marketing and sales for Microsoft CRM brings the power and feature set of an enterprise app inside the Dynamics CRM framework.

SalesFUSION recently announced that over 110 companies are actively using its marketing automation platform with Dynamics 4.0 and CRM 2011. In addition to direct customers, SalesFUSION boasts over 45 Microsoft Channel Partners actively selling and supporting SalesFUSION. Customers are raving about the deep feature set, affordable cost and flexibility that includes a true, enterprise marketing application that is directly embedded in CRM. More details can be found at http://www.salesfusion.com/Partners/SalesFUSIONCRMPlatformPartners/Mi ... fault.aspx

Said Kevin Miller, EVP Marketing, SalesFUSION: "We have been successfully integrating marketing automation into Microsoft CRM now since February, 2009. In that time, and through a lot of work with our client's marketing and sales teams, have developed a strategy wherein companies can have their cake and eat it too so to speak. For companies whose primary goal is to have the bulk of information reside natively inside CRM 2011, we have accomplished that with inDyanmics and our custom entities for marketing automation. However, building an app that exists only inside of CRM is very restrictive and we've found frustration on the part of marketers who are being force to learn workflow to do simple things like drip and nurture email campaigns. SalesFUSION has pre-build drip and nurture designers in the app that CRM users can continue to leverage directly, or stick to the basic bulk email inside of dynamics. I think we're completely unique from CRM-SDK based vendors, who only exist inside of CRM and Marketing Automation vendors who only offer basic API-level access."

The SalesFUSION integration for Dynamics CRM is offered for both 4.0 and CRM 2011 versions via all deployment types. The new inDynamics features custom entities that are downloaded inside of Microsoft CRM 2011 and facilitate the placement of relevant marketing data and history in a manner that is easy to access and simple to report on and run workflow off of for the CRM administrators.

Released in June of this year, SalesFUSION has reported significant adoption of the inDynamics tools within the core marketing platform the upgrade path for CRM 4.0 users who are using SalesFUSION is completely seamless. Core functionality that is available for CRM 2011 users:

- Custom entities for email campaigns and website tracking
- 100% native email marketing tools
- 750 HTML templates for email design
- Website visitor tracking at the lead, contact and account entity levels
- Email spam checker
- Access to the full SalesFUSION Marketing automation platform
- Advanced landing pages with branched campaign logic
- Nurture, drip, trigger-based emails with no workflow requirements
- Social media publishing, tracking and sharing
- Lead scoring and lead management

SalesFUSION's solution is offered as a SaaS application and charges a monthly fee ranging from $450 to $5000 per month and pricing is based solely on database size. All other functions such as email volume, website visits and social publishing is unlimited. There are no per email fees or database storage fees. The program SalesFUSION has developed is known as MarketingUnlimited for Microsoft. The inDynamics product can be added into the normal integration at no cost or used as a standalone app for CRM 2011 for $179 per month for up to 25,000 emails per month.

About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360 suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit www.salesfusion.com.

SalesFUSION 360 empowers marketers with the technology needed in today's fast-past web 2.0 business world. The only marketing automation platform built on a true CRM Database, SalesFUSION takes eMarketing to the next level by integrating disparate marketing cloud technologies into a single unified structure.